Study On The Development Of Cultural Industry In The Notrheast Area Based On The New Economic Growth Point

This paper focuses on researching the following core issues: the macroscopic andmicrocosmic problems existing in the development strategy of cultivating culturalindustry into new economic growth point in northeast China, multiple restrainingeconomic and non-economic factors leading to the above problems and the feasiblemeasures to get rid of these problems. According to this research idea, the currentpaper is divided into six chapters that deal with research background, theoreticalfoundation, the development history and present situation of industry, the restrainingfactors, the foreign experience for reference and the local measures respectively.In accordance with the introduction, in the period of economic crisis, to cultivatecultural industry into new economic growth point is the only way forresource-exhausted cities in northeast China to breakthrough resource bottleneck andrealize the economic transformation. It is also the feasible method to preserve, inheritand innovate the regional culture with northeast characteristics and the inevitablechoice to enhance the overall competitiveness of culture in northeast China. It willcertainly have a long-term, continuous and remarkable influence on production andconsumption patterns of regional culture products, comprehensive competitiveness ofregional economy and culture and even the preservation and inheritance of culture andcivilization with regional characteristics.Chapter Two probes into several cultural development ideas of classical Marxistwriters and modern western thinkers. Marxism provides fundamental theoreticalguidance for the development of cultural industry in northeast China. We must upholdMarxism, especially the guidance of the latest achievement of Marxism in China forregional cultural industry development. Meanwhile, we should make clear the specialcontext and special direction of Marxist cultural theory and adopt a scientific attitudetowards Marxism. In addition, the contemporary western circles also provide newopinions such as Cultural Capital Theory, Cultural Rights Theory and Marketplace ofIdeas for the development of cultural industry. It is necessary to further investigate thescientific connotation of the above cultural theories, absorb their theoretical essenceboldly and provide the beneficial reference for the development of cultural industry innortheast China.Chapter Three presents the history of cultural industry in northeast China fromgermination to its prosperity from the perspective of historical evolution. The culturalindustry in northeast China can be traced back to the modern press and modernnewspaper in late Qing dynasty. Then it developed through five stages, namely, theearly period of the Republic of China, the Manchuria period, the period of War ofLiberation and the early days of new China, the planned economy period and thereform and opening-up period and has formed four advantage industry sectorsincluding performance art, radio film and television, press and publication andanimation, comic and game, which lay an industrial foundation for cultivating culturalindustry into regional new economic growth point.Chapter Four introduces the theories of economic geography, cultural geography and institutional economics into the analysis of factors that restrict the cultivation ofcultural industry in northeast China into new economic growth point. It is consideredthat the factors are very complicated: it involves not only economic factors but alsocultural factors; it has to do with both systematic problems and institutional defects; itis concerned with physical geographical location reasons as well as historical andcultural reasons. This chapter mainly focuses on discussing five restraining factorsincluding physical geographical location, talent teams, capital, cultural institutionsand investment and financing channels and creatively expounds cultural industryconcept and cultural industry environment. The special physical geographicenvironment in northeast China gives rise to special cultural character. The culturalcharacter of inclusiveness, openness and pluralistic integration belongs to typicalcultural character cultivated by northern culture. It is positively reflected in thecultural character of sincerity and heartiness, enthusiasm and vigorousness and goodsense of humor. It is negatively embodied in the cultural character of contentment, thedefects of excessive extensiveness and the lack of impetus for cultural innovation.Such dual cultural character brings about some incorrect cultural industry conceptssuch as the “cultural technicalization” thought, the “culture pan-economization”thought, the culture control thought, etc. Northeast China should avoid the abovementioned misunderstanding in the process of cultivating cultural industry. In view ofthe current conservative atmosphere of the ideological and cultural field in northeastChina and under the enlightenment of the viewpoints of the institutional economistCoase and the founder of Creative Class Theory Florida, this paper analyzes thesignificant restraining roles that cultural environment plays in the development ofcultural industry and puts forwards that a scientific and ideal cultural industryenvironment should have the characteristics of “freedom and looseness, inclusivenessand openness as well as competitiveness”. Under the comprehensive influence of theabove multiple factors, northeast China region faces the following five problems inthe process of cultivating cultural industry into regional new economic growth point.First, the establishment of management organization of cultural industry isunreasonable and the industrial regulations are unsound. Second, the scale of culturalindustry is relatively small and the industrial competitiveness is not strong. Third, thechain of cultural industry product is incomplete and the value chain is low-end. Fourth,there exist three unbalanced phenomena between the development of traditionalindustry status and emerging industry status, between the development of centralcities and edge cities as well as countryside and between the large backbone culturalenterprises and micro, small and medium-sized enterprises. Fifth, the development ofcultural industry is underpowered.Chapter Five explores the measures adopted by cultural industry powersincluding the United States, South Korea and Japan in their cultivation of culturalindustry and the corresponding enlightenment. The Japanese and South Koreangovernments provide beneficial enlightenment for the revitalization of the culturalindustry in northeast China in the aspects of improving the government culturalfunction institutions, developing industrial financing channels and expanding overseas cultural market. Besides, the practices of the US government in protecting intellectualproperty, promoting the integration of culture and technology and opening themarketplace of ideas also offer insights into the revitalization of cultural industry innortheast China.Chapter Six makes an attempt to put forward the reasonable countermeasures tocope with the above problems. In order to cultivate cultural industry into neweconomic growth point in northeast China, the primary step is to clarify the rightboundary between government and market, determine their respective responsibilities,insist on playing the guiding role of government and the fundamental role of market,deal with the relationship between government and market correctly, prevent theexcessive intervention and improper intervention of government to cultural marketand play the fundamental part of price law, supply and demand law and competitionlaw in cultural resource allocation. Second, it is necessary to innovate investment andfinancing mode, give full play of financial leverage to financial funds, and guide theabsorption of social capital and foreign capital into the funds shortage link in culturalindustry orderly. Moreover, it is also important to improve the operation andmanagement level of cultural enterprises, prevent and control the risks of culturalindustry and prevent the waste of cultural resources. Third, in order to surpass thedevelopment level of cultural industry of other developed regions, the key measure fornortheast China lies in producing more quality cultural art pieces and realizing thecommercialization and industrialization of cultural works. Fourth, it is also essentialto promote the cultural opening-up gradually, expand the scope of foreign culturaltrade, advance the level and structure of cultural products and services and exert thesupporting role of special regions of foreign export in cultural opening-up.