The Research On Speech Act Of Apology In Modern Chinese

On the Research of Modern Chinese Net Film ReviewThe emergence of the network alters not only people’s way of communication andspeech, but also the entire human society&our individual life. With the influence offilm review in the traditional media withering, Net Film Review is playing more andmore important role, which represents an eye-catching cultural phenomenon. It willimpact audience’s evaluation standard and attendance rates, even influence the creationtrend of films&televisions and choices by directors and actors as well.I. Appearance and composition of NFR;NFR and new era of film are inseparably interconnected. Its basic qualities areclosely related with audience makeup and market mechanism. As for the subject,content and form, NFR has different classifications. Experts’ criticism, media’scriticism and public network criticism have formed a situation of tripartiteconfrontation. Meanwhile NFR has posed a huge challenge to the traditional media.II.Media function and critical ecology of NFR;NFR holds distinctive features different from traditional media in populationstructure, discourse pattern, characteristic style and dissemination path.NFR has specific media functions and attributes, which includes comprehensiveinteractivity, critical immediacy and fashion, feeling individuality and folk thought,information openness&freedom. All these qualities endow people with equal rights ofspeech and make it possible for each to become a film critic. In the meantimediscourse violence presents itself.In the content, there exist five states of imbalance. Emotional outburst is morewhile rational analysis is less. Focus on detailed works is more while on the wholecreation less. Works review is more while historical works less. Attention on directors&actors is more while on screenwriters&photographers less. Culture criticism ismore while study on ontology theory less. In the form of performance, NFR has allmedia characteristics.III. Social function and academic influence of NFR.First, the recipient of the internet age has extensiveness and conformity; therefore NFR is helpful for the majority of audience and can criticize and revise works. Second,being a new form of popular culture, NFR has the extremely important academic valuein the film review history. Its appearance and prosperity is a watershed in the filmreview history and the most noteworthy phenomenon in literary&art criticism of newcentury as well. NFR offers novel experience and deep enlightment to enrich anddevelop the basic theory and formation of the film review in China.IV. Hot review on NFR.First, some review and questioning for the Qing Dynasty palace drama. In recentyears, it has become a never-retreated hot phenomenon of the film&drama writing.The voice of questioning and criticism for it from the NFR and the mainstream mediaare gradually merged, which formed the collective cry and groups forced in the hustleand intricacy. From the following aspects of errors&bloopers, such as historical facts,dress, custom, institution, name, title, etc, we will get knowledge of archaeology andcamera lens analytical observations on the Qing Dynasty palace drama. Especially, thereviewers are focus on the values and influences that brings about by it.Second, some criticism on the current hit such as the "god play against Japan", the"spy movie"&the "political blockbuster" for its modeled and fantastic style.V. Three main evaluations on NFRFirst, the traditional academic elite on the film and television review which isbased on the main body of academic subject. In the past, the academic film andtelevision review usually played a leading role, and at the same time the media filmand television review&the NFR took their subordinate status. But being comparedwith the past, the situation appeared overturn conversions as the leading role of theacademic film and television review was replaced by the NFR, which gradually causedthe professional intellectuals always in a state of anxiety and aphasia.Second, the film practitioners’ review. In the world of NFR, the director hasalways been the focus of attention and the credits will fell upon them in the first place.Third, NFR that in the field of Chinese film review is gradually assembled to be agroup of reviewers which is full of energy and fresh vitality. It has got a rapid growth&emergence that is drivened by the combination of many elements, such as thenetwork technology, film and television marketing, commercial profit and marketingmanagement. As a result of this trend, the discourse right of Chinese film review wasgradully divided, which has formed the three cent world situation that is dominated by the professional film reviewers, media film reviewers&NFR.Finally, as a result of network technology, with the development of the networktechnology&the art of film and television, NFR will have an immeasurable futureprospect. It is really hard to predict their destination and direction.