| Film and television criticism with WeChat official account as the carrier has become a new symbol of the rise of online film criticism in recent years,and this film criticism field has also become a free and open space for youth subculture exhibition.Among the WeChat official accounts of film critics,there is a kind of video evaluation official account with the subcultural characteristics of young people performing symbolic exhibitions with unique subcultural characteristics in relatively free and loose cyberspace.It is of great significance to explore the subcultural style shaping strategy and communication function of this kind of official account to promote the research of film and video evaluation official account.This article mainly analyzes the style shaping strategy of the official account of the youth subculture film review from the content style,language style and arrangement style,and interprets the subculture representation of its youth subculture from the perspective of content style,language style and choreography.On the basis of the development history and functional evolution of film evaluation,this paper explores the extended subculture function,strengthening the community ownership function and visual film viewing function of the youth subculture film evaluation official account.Finally,in view of the serious headline party phenomenon in the dissemination of this kind of public account,which has aroused aesthetic fatigue among the audience;the content of tweets is homogenerated and lacks an exclusive perspective;the trend of "examination ugliness" has expanded,and "grooves" has become the explosive power of discourse,this paper puts forward issues such as integrating positive energy into youth subculture;focusing on innovation and strengthening user awareness.Improve the standardization of online film evaluation and deepen the connotation of film culture and other improvement strategies. |
PDF Full Text Request