On Establishment Of Advertising Ethics From Commercial Deontologism

Advertising ethics is applied ethics in the field of advertising in specific, realistic study of the ethical issues around the economic interests of the advertising and the demonstration of the social and ethical responsibility, in any country, at any time does not stop. The advertising ethics far-reaching impact on society, especially in the advertising practice ethical Abnormality, advertising scholars and ethicists who has drawn increasing concern.Based on the deontological perspective and theoretical basis commercials for the study, elaborated the essential attribute of the commercials, social function and its ethical significance; from commercial economic interests and social and ethical responsibility to start to explain the different ad actors (advertisers, advertising agencies, advertising media) advertising ethics, and depth to resolve the lack of advertising ethics in all its manifestations, and the deep-seated reasons behind proposed in the deontological theory based on the ethical norms of commercial advertising several advertising ethical principles. Study aims to investigate and analyze the advertising ethics the discipline value and practical significance, the relationship between ad professional ethics, advertising environment and advertising ethics, and finally from the perspective of social integration discussed advertising ethics Realization, constructed to provide discipline system for advertising ethics some of the unique perspective of analysis and constructive suggestions.In this paper, the theoretical explanation based on a combination of a lot of empirical case from the point of view of the empirical analysis to integrate theory with practice, the task of reasoning in layman’s language, based on the ethical, legal, and regulatory level, lays out the initial system of commercial ethics, reference value, both theoretical and practical significance operability.