The Cause Analysis And Countermeasures Research On The Current Advertising Ethics Anomie

Since China’s reform and opening up,as a kind of commercialactivity,advertising makes an important contribution to the developmentof social economy in our country,but there are also some problems,especially the phenomenon of advertising ethics anomie is increasinglyserious.Advertising ethics anomie mainly reflected in the prevalence ofdeceptive advertising,advertising taste vulgarization,the advertisingdiscrimination and disorder advertising competition.Advertising willappear these phenomena of ethics anomie,mainly because the currentsocial and economic development in our country is in transition,the lackof specification of the industry operating mechanism, and the unevenquality of employees.To improve the phenomenon of advertising ethicsanomie from the perspective of ethics,we need to establish the relevantethical principles,such as the authentic principles,elegant styleprinciples,consumers first principles and eco-friendly principles.Also need to make some ethics norm about fair competition or patriotic andlaw-abiding, under the guidance of the relevant ethical principles,we canimprove the phenomenon of advertising ethics anomie by completing therelevant legal system,strengthening the self-discipline of advertisingindustry,strengthening the advertising education to consumers,improvingthe social supervision mechanism and so on,in order to make advertisingon a healthy road to meet the requirements of the current ethics norm.