Research On Risk Behavior For The Strategic Decision-making Of Enterprise’s Top Managers

It is obvious that decision-making research is an attractive subject and is worthy enough to do a research, because the scholars who do research in human decision-making behavior have already won the Noble Prize in Economic two times. There are many failure cases caused by the incorrect decision made by the top manager, which directly lead the enterprise in trouble.Systems theory thinking that in the decision-making system in decision-maker is the core, other factors are passive, Strategic decision-making system for top managers in strategic decision-making effectiveness plays a key role, risk behaviors for the strategic decision-making of enterprise’s top managers directly affect strategic decision outcomes. Study on risk behaviors for the strategic decision-making of enterprise’s top managers, for strengthening the risk behaviors management for the strategic decision-making of enterprise’s top managers, guarantee the effectiveness of enterprise strategic decision to improve strategic performance, is of great significance.Behavioral decision research in the field of behavioral economics psychology into traditional economic analysis framework, made people’s behavior is non-rational side, emerged a large number of research findings and research results, for management decisions in the field of research to provide a good theoretical base. In the current theoretical and empirical research on strategic decisions, mainly related to strategic decisions, implementation and effect factors, constantly introduce new research study on the analysis of variable-latitude, more focus on objective analysis of the factors in the decision-making system, lack of targeted research to decision makers decision behavior, enterprise strategy decision appeared defects. Study on risk behaviors for the strategic decision-making of enterprise’s top managers is a new ideas, new methods for strategic decision-making, it is able to partially make up for the current study on strategic decisions of certain inadequacies.Undertake a Study on risk behaviors for the strategic decision-making of enterprise’s top managers have important theoretical significance and practical significance: first of all, in theory, strengthen knowledge on the strategic decisions of risk behavior, establish strategic decision risks to the enterprise theory of the effectiveness of strategic decision oriented, enrich and substantiate the relevant literature. Secondly for management of non-rational decision behavior of risking behavior for strategic decision-making, make management more can, on the effectiveness of strategic decision making with real meaning. At the same time enterprises based on research findings improve the system of enterprise systems, reducing the risk of strategic decision behavior deviation of impact to the business strategy.The paper’s research mentally :for strategic decisions and risk behaviors that are already on the basis of review of research literature analysis, established senior management strategic decision-making risk factors, but further empirical analysis based on the analysis of influence factors for strategic decisions impact risk behavior, build a comprehensive model of enterprise top management strategic decision-making risk behavior in order to reduce the risk of strategic decision behavior deviation to improve strategic decision making effectiveness.In the research process ,the paper used normative analysis, empirical analysis, statistical analysis and so on.Chapter 1 is on introductions. It mainly introduces research background, research value, research method, research innovations, ins structure and arrangement.Chapter 2 is on literature review. This part of the research literature is a back comb, for strategic decision making, risk behavior, the role of top managers conducted research in the literature review, elaborated the theoretical study on the basis of this paper. Defining this thesis research concepts, providing theoretical basis for later analysis, and noted that the inadequacy of the available literature research.Chapter 3 is further researches and studies the top managers strategic decision behavior and way, and analyzes risk behaviors for the strategic decision-making of enterprise’s top managers method and the behavior of the decisions deeply. Focuses on analyzing the reasons of the decision-making behavior, and after the theoretical interpretation, the paper concludes risk behaviors for the strategic decision-making of enterprise’s top managers. And compared with other managers, the paper also examines the top managers strategic decision deviation behavior through the questionnaire survey results, and verifies the bounded rationality of risk behaviors for the strategic decision-making of enterprise’s top managers.Chapter 4 is analyzes and empirical test the main influence factors of the risk behavior for top managers strategic decision, and verifies the influence of the above factors on basis of the concrete analysis of risk behaviors for the strategic decision-making of enterprise’s top managers of the risk perception, expected return and individual characteristics. It discusses the influence of risk and risk perception on the strategic decision-making risk behavior, and the influence of cognitive biases on the perception of risk; It clarifies the influence of the expected return and discusses the changes of the expected return; It analyzes the influence of top managers individual characteristics, and it mainly displays in the ability and the faith .Chapter 5 is constructing risk behaviors for the strategic decision-making of enterprise’s top managers integrated model and inspection. On the basis of analysis of the above all the factors, the paper establishes a comprehensive model of the influence factors of top managers strategic decision risk behavior, and then return , test and do a path analysis to the model.Chapter 6 is on research conclusions and limitations. The main research of the paper are: risk behaviors for the strategic decision-making of enterprise’s top managers behavior; On the risk factors influence risk behaviors for the strategic decision-making of enterprise’s top managers options; affecting factors of authentication for risk behaviors for the strategic decision-making of enterprise’s top managers; For strategic decision-making on risk-behavior affecting factors of authentication; On risk behaviors for the strategic decision-making of enterprise’s top managers integrated model of behavior. Further study of paper in: large-sample test; Integrated management system model of strategic decision on the further construction of risk behavior; risk behaviors for the strategic decision-making of enterprise’s top managers affecting factors of risk indicators for further improvement.The key innovations embody in: From the perspective of risk behavior study on effectiveness of enterprise strategic decision, further improving research on enterprise strategy decision theory; Identifies and analyzes the key influencing factors of risk behaviors for the strategic decision-making of enterprise’s top managers, and by empirical validation on risk behaviors for the strategic decision-making of enterprise’s top managers impact risk behavior, broke through the limitations of the study on qualitative analysis; Built a comprehensive model of risk behaviors for the strategic decision-making of enterprise’s top managers.