Construction Of Government Regulation Mode Of Network Economy Irregularities

With the economic globalization and the Internet popularization, a new economicswhich using the Internet as the carrier, the network economics, is developing rapidly.It involves the focus of the community, with huge room for growth and market potential.However, some kind of network economics violations have became a serious socialproblem. Some of them were due to the character of network economics such as thetransaction environment was opened, the main transaction object was virtualized andtransaction behavior was concealed and varied. The number of complaints about thenetwork service has increase68.7percent in2010. More than8percent of networkusers encountered online fraud in China, in2011. The traditional regulation showscertain limitation in some new network cases such as the3Q war and the new TMallregulation. What factors influence and determine the effective supervision of thenetwork economy violation? How to innovative the network economics regulatorymodel, to ensure the network and market order? To answer these questions, somethoroughly study on the impact of regulation factors and their mechanism on thenetwork economics must be made.The author does some research on the network economics as following:①To analyze the mechanism of each factor in the network economicsFrom the interdisciplinary point of view of management, information economics,and administrative law, combining with regulatory status quo and relevant researchliterature in CNKI, the author analyze factors affecting the regulation of the networkeconomy, to study the mechanism of the affecting factors in quantity and quality. Theauthor abstract the main factors for violations supervision of the network economy, todetermine the relationship between the subject and object of the regulation; The authorprovide the government’s "cycle" regulatory mechanism, to describe the systemcharacteristics of the online trading platform and regulatory approach.②To analyze the game features and to make the cost-effectiveness analysisbetween the subjective and objective of the regulation.The author from the reality of our current network economics, to introduce thebounded rationality theory, to simulate the interests balancing between the subject andobject adopting the evolutionary game theory approach, abstract the main factors thataffecting the regulation. The study results show some measures can be adopted. The government may allocate some special subsidy of the relevant regulatory to authorities;the administrative authority should increase the fine of dealing with the illegaloperations; the government should allocate more national project funding to theenterprise..③To analyze the main working way of the monitoring subject, to build thegovernment’s "T-cycle" regulatory approach.In this paper, the author designs a t-cycle "regulatory period" cycle regulatoryapproach, according the transaction monitoring process of the relevant administrativeauthority, using Markov chain, computing the strategy combination probabilitydistribution after n-stage gaming, to achieve forecast the direction of the networktransaction monitoring strategy combination. The "T-cycle" regulatory mechanism wasverified using the simulation. The administrative authority can strengthen thetransmission of information on illegal main, to increase {regulators, not against the law}probability of strategy combination, with adopting the “T-cycle” regulatory mechanism.④To analyze the law of the cyberspace economics activation, to build the technicalsupervision model against the network economics crimes.The author establishes a systematical dynamics simulation model on networkeconomic supervision factors based on the characteristics of the network platform, toresearch the corresponding relationship between the characteristics and variousviolations of network transactions, to study the economic crimes. It also builds a"network management network" network economy technical regulatory modelaccording to the conclusions of the research. The model consists of five modulesincluding e-commerce business main module, e-commerce regulatory services networkmodules, online advertising intelligence monitoring platform, e-commerce find andmonitoring platform and electronic evidence collection platform. The networkeconomics regulatory model has been adopted by***E-commerce SupervisionDepartment of Industry Bureau***and Electronic Data Forensics Laboratory.