Reflection And Optimization On The Supply Of Urban Public Sports Service Under The Background Of Population Aging In China

With the arrival of aging society with fast speed, large population, old aging and ultra-modernity as well, the old has been widely noticed by our government and society. The public sports service is a branch of public service, which altogether with endowment and medical treatment belongs to the category of social security system, and a way to cater to the elderly group with different kinds of sports demands, as an important carrier toget through the stage of aging society.Under the background of population aging, with the guidance of management science, economics, sociology and sports science, we construct a three-subject analysis framework of providers, producers andcitizens during the supply course of public sports service, and apply both normative and empirical research methods to destruct the supplying system of public sports service and study the supply-demand structure to reflect the problems in public sports service supply. Based on the above analysis, with the reference of advanced foreign experiences, and advanced ideas which embrace new public managementandPareto improvement, we advocate the demand-oriented strategy to realize the optimization of the public sports service for elderly group.The research conclusions are just as follows:(1) Supply of the public sports service is a process in which pluralistic-suppliersdispose public sports resources in one way or another and provide relative products and service for citizens to satisfy the growing demand of public sports service. Actually, the concrete contents of public sports serviceincludesports fields and facilities, body building guidance, organization and management, sports activities, information consultancy and constitution examination. Social sectors, private sectors as well as social organizations are all the possible subjects with the potential modes involving governmental mode, market mode and voluntary mode as well.(2)The main supply character of the basic urban public sports service in our country is the government. Public institutions like sports universities and colleges and social organizations have little direct participation. There are still setbacks in the supply of sports facilities: insufficiency, relatively poor quality, and the lack of convenience and public welfare etc. Social sports instructors are not enough, much fewer in the position. Still, lots of problems have been exposed in the organization and management. The major urban supply modeofpublicsportsserviceisdirectgovernmentsupply.(3)theeldergroupwithchronicdiseasesinneedtobehealedandrecoveredwiththehelpofsportsmeansaregenerallyignored,eventhoughtheyrequirethesamesportsdemandastheotherelderhealthygroup.theoldhavedifferentdemandsforsportsfacilitiesandtheotherfiveservices.onthewhole,thecharacteristicsareembodiedinthedifferencesofage,regionandgradation.thefuturepublicsportsservicedemandwillpresentthecharacteristicsjustlikethese:morepublicwelfare,morenon-materialdemandthanmaterial,thedesideraterecognitionandsupplyofrehabilitationneed.(4)underthebackgroundofpopulationaging,thesupply-demandcontentsandlevelsofoururbanpublicsportsservicepresentanunbalancedanddepartedstate.tosolvetheproblembetweenthesupplyanddemand,fundinputandinstitutionsupportarethevitalpoints.asthemainsubjectofpublicsportsservicesupply,thegovernmentcarrytooheavyburdenwithshortageoftheservice,whileenterprises,socialassociationsandpublicinstitutionshaven’tsharedenoughatpresent.oneoftheeffectivemethodstosolvethepresentproblemisgovernmentpurchasepublicsportsservice.yettheapplicationofgovernmentpurchaseneedsdiscernmentwithinanappropriaterangeandcondition.ontheotherhand,thevoluntarymodelshouldbestrengthened.(5)underthebackgroundofpopulationaging,weshouldoptimizethepublicsportsservicebyperfectingthesupplysystem,adjustingthestructure,blendingtheresources.thesupplysubjectsshouldbeselectedintermsofeffect,thesupplycontentdesignedaccordingtothedemand,andthesupplymodelimprovedreferringtoscientificprinciples.inordertoachievethemaximumsatisfactiontothepublicsportsdemandoftheoldgroup,wesuggestmulti-cultivatingsupplysubjects,adjustingprioritysequenceofwhat’ssupplied,dividingtheelderintodifferentgroupsbythedegreeofhealth,settingupsportsmajoroftheelderpeople,andcooperatingwiththeelderlydaycarestation.onlybythisway,cantheelderpeopleenjoythefairandequalpublicsportsservice,keepthebalancebetweensupplyanddemand,avoidtheunnecessarywasteinsupply,andreleasethegovernment’spressuretoensuremorefocusontheworkwhichotherscannotbeinvolvedin.