| Chinese art film ever play a decisive role in international, created a "China school" this important world animation film genre. Now with the rapid innovation in the market continues to expand, the increasingly diverse channels, technology, since the late ninety’s in twentieth Century began to shift from a single film art form to a full range of animation industry. Since the new century, in the global scope, the emergence of intense market competition and new technology, so that the animation industry increasingly showing a chain value structure system based on intellectual property rights authorized as the core, and cause the form of transaction and transaction mechanism of change. Animation products on the international animation market exhibition as a platform, display, transaction, authorization, propaganda, on the economic and cultural activities of the trend is becoming increasingly obvious. The international animation market Exhibition for invaluable global animation industry. China animation industry despite a late start, the current stage of development is not mature, but the market point of view, the value model has been initially formed, the domestic animation market development as bamboo shoots after a spring rain like emergence. Review the past of the animation research at home and abroad, most concentrated in the development of aesthetics, art history Chinese sheet summary, industry present situation investigation and the future market development potential, but lack of management issues on the industry itself is paid, the research on the animation market is more rare. For further discussion of trading platform and channel of the animation industry, this research takes the international animation industry’s four animation market exhibition and China a case of animation market as the object of observation, respectively America Electronic Entertainment Expo, France Annecy Animation Film Festival, Tokyo International Anime Fair, Hongkong international licensing show, China International Animation festival. The basic exhibition type, industry positioning, operation mode and other aspects in the study of the international animation market and development of the theory on,, rules, function inherent principle for deepening the analysis and research, to find the different positioning in the animation industry chain. |
