Factors Affecting China's Retail Evolution And Development Trends

With the sustained and rapid development of China's retail in recent years, we have form a variety of retail formats and the coexistence of a variety of business models and competitive situation of prosperity and development of the market situation. After China's entering to the World Trade Organization, large amount of powerful foreign retail groups also accelerated into China's retail market, which has brought profound changes and impacts. Under the circumstances that the function of the industry of retail has increased a lot, it is really necessary to know the laws of China's retail industry and the trend of it. All the government and business has make them a important theoretical and practical issue.This thesis is divided into six chapters, the first chapter:Introduction. Introduces the background and significance of the topic, and then tells the research object, methods, the basic ideas and framework of the structure, innovations. The second chapter:The literature review of the retail trend and laws. Theoretical circles in China and abroad concerning the evolution and development of retail research results were reviewed, summarized, and the results of these studies were analyzed and evaluated. The third chapter:Historic review of China's retail industry. Analyzing the history of China's retail profile of the planned economy, China's evolving profile of the retail industry, after China's reform and opening up the evolution and development, and also the scale, structure and business model of the industry of China's retail industry before 19 fiftieth. The fourth chapter:the factors affecting the evolution of retail business. From the theoretical point of view, summarizing the evolution of academic factors affecting the retail industry research results; from a practical point of view, analyzing the influence of the evolution of the domestic retail industry. And on this basis, rise the view that the factors impact the evolution of our retail industry are:"economic institutional factors","economic development factors", "demand factors", "consumer purchasing power factor", "commercial competition" and "Science and technological factors". The fifth chapter: the trend of domestic retail industry. Based on the foreignretail life cycle and evolution, six factors that has been mentioned in the fourth chapter, proposed four trends of China's retail industry:First, centralization, chain; Second, specialization, segmentation; Third, department stores, chained stores, specialty retails will become the three pillars of this industry; Fourth, retail on the guiding role of related industries is growing. Modern science and technology to revolutionize the development of China's retail industry become a driving force, whereas development of retail industry will also bring interactive grows of new industries. The sixth chapter:strategic research on the example of department stores. Proposed compose of core competitiveness of department store retail industry and five countermeasures on how to improve the core competitiveness.There are three innovations of this paper:first, proposing six factors in the evolution of China's retail industry; second, rising four trends of foreign developed market economies and the trend of China's major retail development; third, proposing the core competitiveness of enterprises and enhancing the specific content of the six core competitiveness of enterprises as well as five countermeasures.