Buyback Contract And Its Influence On Channel In Rental Closed-loop Supply Chain

From supply chain's perspective, the upstream of leasing industry is manufacturers; the downstream of leasing industry is second-hand market or leasing consumers. The product must go through a cycle of selling, leasing, buying back, refreshing, reselling, recycling, and it makes three squares form an unabridged leasing closed-loop supply chain. In the above-mentioned closed-loop supply chain, it is the key for manufacturer and leaseholder to sign a buy-back contract that achieves old products's recovery and utilization. From the manufacturer's perspective, because retail channel and leasing channel are the main marketing channels of its products, at the moment the manufacturer needs to handle two key problems. First, in order to strengthen with the leaseholder's cooperationis and realize the coordination of the leasing supply chain, the manufacturer needs to frame a reasonable buy-back contract item, such as repurchase price, the number of repurchase, the time of repurchase and so on. Second, in order to strengthen hybrid channel management that consises of retail channel and leasing channel, the manufacturer needs to analyze the effect of the buy-back contract on retail channel and hybrid channel and determine a reasonable channel management strategy.The traditional research of durable product leasing is mainly from the perspective of industrial organization theory and yield managem, and is rarely from the perspective of supply chain management. Set on the floor of automobile industries, from closed-loop supply chain's perspective, in connection with a distributed closed-loop supply chain system, this text studies that the manufacturer how to draw up a reasonable buy-back contract to strengthen with the leaseholder's cooperationis and realize the coordination of the leasing supply chain. From hybrid channel supply chain management's perspective, further studies that the buy-back contract of the manufacturer how to impact on retail channel and hybrid channel.Firstly, in connection with a distributed closed-loop supply chain system, under the premise of leasing needs as time change, this text constructes the buy-back contract model between the dominant manufacturer and the leaseholder. And not adopting buy-back contract and adopting buy-back contract are compared and analysed for a manufacturer. The facts indicate that a sound buy-back contract can improve leasing supply chain coordination. And this text gives optimalizing repurchase price.Secondly, on the basis of above-mentioned buy-back contract, this text further considers that when leasing needs are as time change, the manufacturer how to draw up a reasonable buy-back contract to realize the coordination of the leasing supply chain on the basis of satisfying the optimalizing upgrade time of leasing products and the optimalizing quantity ordered of leasing products. And not adopting buy-back contract and adopting buy-back contract are compared and analysed for a manufacturer. The facts indicate that a sound buy-back contract can still improve leasing supply chain coordination.Thirdly, the texts expands single above-mentioned leasing channel to the hybrid channel supply chain consisting of retailing channel and leasing channel, and divides the hybrid channel structure into independent type, conflict type and buy-back type according to manufacturer whether to provide buy-back contract to leaseholder. This text analyzes the buy-back contract of the manufacturer how to impact on retail channel and gives the manufacturer's channel management strategy while the manufacturer's wholesale price to the leaseholder and the leaseholder's quantity ordered are the exogenous variable.Finally, in the above-mentioned hybrid channel supply chain, this text expands the situation that the manufacturer's wholesale price to the leaseholder and the leaseholder's quantity ordered are the exogenous variable to the situation that the manufacturer's wholesale price to the downstream companys and the downstream companys's quantity ordered are the decision variablethe. And this text analyzes the buy-back contract of the manufacturer how to impact on hybrid channel and gives the manufacturer's pricing strategy and channel members's variety profit.