Study On Formation Mechanism And Realization Mechanism Of Ice And Snow Tourism Resources Value

Since reform and opening up, Chinese tourism industry has undergone great development. One of the main trends of tourism development is that the tourism transforms from the single-tourism to holidays and all kinds of specialized tourism such as sports tourism. As an important component of sports tourism, ice and snow tourism is one of projects which are developing rapidly. However, with the expansion of ice and snow tourism's scale, the contradictions and problems in all aspects and levels restricting the development of tourism are further highlighted. Analyzed from the practice of tourism resources development, the problems such as the tourism resources developing disorderly and wasted, predatory development and operation, repeating development phenomenon becoming serious, poor economic effect of ice and snow tourism still exist with the expansion of ice and snow tourism's scale. The deep-seated reason of these problems is the inadequate understanding of ice and snow tourism resources value. At present, the development of ice and snow tourism resources has made great progress, but the system for value research is not perfect, and many problems such as basic concept and classification of tourism resources, formation mechanism and realization mechanism of ice and snow tourism resources value, and the promoting path of ice and snow tourism resources value don't have complete theoretical study. Therefore, there is an urgent need for the study of the formation, realization and promotion of ice and snow tourism resources value. This study will provide theoretical basis for tourism resources planning and development, and provide the basis for investment decision-making and target market identifying.This dissertation does research on ice and snow tourism resources value formation mechanism and realization mechanism. Firstly, ice and snow tourism resources are defined. Based on the concept of ice and snow tourism resources, ice and snow tourism resources are divided into natural tourism resources and cultural tourism resources two categories. The cognitive model of ice and snow tourism resources is depicted. The concept of ice and snow tourism resources value is proposed from the angle of the subject and the object, and the characteristics of ice and snow tourism resources value are analyzed. Through factor analysis, the forming elements of ice and snow tourism resources value are summed up, which are economic factors, cultural factors and ecological factors. On this basis, the ice and snow tourism resources value system is constructed.Secondly, the dynamic mechanism, synergy mechanism and coupling mechanism of ice and snow tourism resources value formation are analyzed. The model of ice and snow tourism resources value formation mechanism is constructed. Then, the elements such as human resources, capital, technology and system are analyzed, the elements integration mechanism, elements allocation mechanism and main incentive mechanism and main coordination mechanism are also analyzed. Meanwhile, the influence of tourists'cognition to the effect of ice and snow tourism resources value realization is analyzed. The model of ice and snow tourism resources value realization mechanism is constructed.On this basis, factors of promoting ice and snow tourism resources value are analyzed and classified. The path model for promoting ice and snow tourism resources value is constructed. Besides, according to the model, the countermeasures for promoting ice and snow tourism resources value are proposed from the aspects of industry development, structure optimization, image completion and environment control.This dissertation does the empirical analysis on A scenic spot ice and snow tourism resources of Heilongjiang Province in the final chapter. The focus of this chapter is the evaluation of value and development effect of A scenic area ice and snow tourism resources. On this basis, reasons resulting in low development effect of A scenic area ice and snow tourism resources are analyzed, and the countermeasures for promoting the ice and snow tourism resources value of Heilongjiang Province such as increasing publicity and marketing power, adhering to market orientation and enhancing standardization are proposed.