| The service trade in insurance is going on the way of commercial exsitence nowdays.Therefore,it is a feasible way to study the service trade in insurance by the means of comparing the anagement difference between local and foreign companies in specific market.In this paper, Taiwan and the mainland areas are as starting point for the study of services trade. Since China entered the WTO in 2002, Taiwan's insurance market has undergone the process of liberalization and internationalization, and the relevant insurance system and measures become open and transparent. At the same time,the local insurance companies are faced with strong competition from European and US underwriters. After several years' development, Taiwan insurance industry has gradually accumulated experience of international competition, but also come up with the bottleneck problem. In particular, the growth of Taiwan insurance market is limited, so the expansion to the new markets has been the opportunity to survive and thrive. In 2005, the revenue of China's insurance market increased by 27 percent, and over the same period, a total of 22 new companies opened up. The growth rate of the number of insurance companies is about 30 percent, With the opening up of the mainland insurance market, some of Taiwan's insurance companies have entered the mainland market. so the insurance industry and the changes of its competitiveness are worthy of study. However, previous research in this area in domestic is small, this paper intends to study on five questions: First, with the opening of the domestic insurance market, what is the change of competitiveness in the insurance industry of Taiwan's; Second,what are models,problems and solutions of Taiwan's insurance industry in mainland market; Third, using gray relational to analysize the competitiveness and amending model innovation;Fourth, comparing the competitive advantages and disadvantages between companies of Chinese-funded insurance companies, foreign and Taiwan-funded insurance in the mainland insurance market; Fifth,discussing how to complementing each other between cross-strait companies.Research results show that Taiwan's insurance industry can acquire profit and cost control ability, but the market is too saturated, can not form scale economy, in overall terms, the market is stabilized. However the changing is fast in the mainland, as comparing the competitiveness of the insurance industry ,the Chinese-funded is enhancing, Taiwan-funded is in the middle, while foreign-funded is decreasing. The biggest impact on the competitiveness factor is funds liquidity and the market scale capacity, especially the funds liquidity of foreign capital insurance is rapidly weakening, that would be a major problem. While cross-strait companies can complement each other ,and both are improving the ablity of expanding maket scale.The inovations of this paper are as follow:First, applying engineering model Grey Relational Analysis, but taking account of the economic characteristics, to make some amendments by imputting the competitive advantages and disadvantages as factors in the model, so as to create a new evaluation model,which is called the weighted gray correlation analysis model, and use it to analyze the insurance industry's competitiveness.Second,selecting Taiwan and China mainland markets, life insurance and property insurance as the analysis subjects, analyzing the international competitiveness after the liberalization and internationalization on both sides of Taiwan strait,and comparing the Chinese-funded insurance companies, foreign and Taiwan-funded insurance in the mainland insurance market, so as to provide different reference for setting up and improving the insurance regulatory information system during the process of services trade liberalization, and improve regulatory efficiency. |
