The Study On Strategy Performance Valuation System For Enterprise Group Based On Organization Synergy

The enterprise group play a more and more important role in the economic development of the world, how to resolve performance synergic management of firm group is a hot issue. During the 1990s, Kaplan has put forword the system of the Balance Scorecard, which integrates depicting strategy, measuring strategy and managing strategy into a dynamic developing sysetem, and provides a common guide for enterprise, but it does not provide a deep and system study for synergic management of enterprise group.So far ,the intergrated and systemic performance valuation theory of enterprise group has not formed.The logic route of this study is that on the base of the analysis of the theory, combining the result of the field study of one enterprise group, establishing a performance valuation theory of the enterprise group based on organization synergy,and investigating a enterprise group located in Hongkong to obtain the actual experiences and test the effect of synergy strategy performance valuation on organization porformance.This paper tries to survey three theories of performance valuation theory: enterprise group theory, enterprise strategy theory and Balance Scorecard theory, discloses main problems of strategic performance evaluation by questionnair and field review. In order to resolve those problems, this paper analyzes the weaks of current evaluation system of performance, and uses the first data from field review and questionnaire, and constructs a integrated and completed system of strategic performance evaluation.There are two field studies in this paper: (1) to disclose the problems of the performance valuation by reviewing and questionnaire investigating with the staff of the firmgroup located in Shenzhen, (2)to test the effect of synergy strategy performance valuation on organization performance by two panel questionnaire investigating in a successful firm group in Hongkong.There are three contributions in this paper:Firstly, based on Kaplan's Balannce Scorecard, this paper establishes a system of the performance valuation of th enterprise group, which could meet the need in three different levels (headquater, strategic unit and business processes) of the firm group. Secondly, this paper survey three theory of the strategy and performance valuation, especially the synergy theory of enterprise group, and emphasize the difference of the strategy between headquarter and strategy business unit.Thirdly, by field reviewing and questionnaire investigatin study on the issue of the strategy management and performance valuation of one typical state-owned enterprise group, this paper has the conclusion "implementing the system of synergy strategy performance valuation is more effective than does the traditional system of performance evaluation in the firm group."...