Group Enterprise Interior Strategy Synergy Application Research

"Big but not strong, the collection but not group" is the status quo of the most Group Enterprise. Each business module of the group enterprise is mutually independent and not comprehensive;From philosophy to business models are act of one’s own free will. Usually exist the problem of that industry synergy effect is not obvious, the organization control idea has no compatibility, resources utilization efficiency is not high and the knowledge sharing platform is not sound. It cause that the operating efficiency is poor. In the face of such a situation, how to develop the whole advantages in resources of enterprise, and to realize economic benefits that the strategic cooperative effect bring, and to construct the core competitive power of the Group Enterprise has become an important topic of promoting the development of enterprise development.Accompany developments of transaction cost theory, value chain theory, resource-based theory, enterprise capability theory, constantly improved and gradually formed a strategic synergy theory. With the development of the strategic synergy theory, we have a fully new aspect to study the development of strategic synergy in a Group Enterprise. The purpose of this article is to consummate strategic management theory by presenting synergic theory;to explore strategic synergy through the research on synergic utilization of key resources inside a Group Enterprise-thence this article has certain theoretical value.For a Group Enterprise, a practical developing system based on strategic synergy can highly achieve its advantages on resources as a whole, bring considerable economic benefits by strategic synergy, hence create core competitive power for entire Group Enterprise and keep developing-thence this article has certain practical value as well.