Research On Problems Of Corporate Expansion For Fruits And Vegetables Circulation In China

The research on problems of corporate expansion for fruits circulation in China is a brand-new thesis and up to now the research on expansion potentials of agricultural product circulation enterprises has been nearly blank. This does not mean that the academic world has ignored the sizeable expansion of agricultural product circulation enterprises, but not put an effort in the research and dissection of its strategic expansion as a specific object system. This paper, based on the support and instruction with viewpoints of distinguished theories as well as the fruit and practical experience of agricultural product circulation enterprises in and out of our country, implements a systematic and deeply-concerned summarization, generalization and innovative research on problems of corporate expansion for fruits circulation in China which is subject to the theories and research methods of microeconomics, circular economics, industry formulation theories, business economics, agricultural economic management, calibrated economics and management demeanor research. The whole paper is composed of eight chapters and the content of each chapter is as below.Chapter 1 serves as a prelude. Introduce the source, background and research significance of problems of corporate expansion for fruits circulation and have a general theoretical overview on previous concerned statements on corporate expansion. Confirm the key problems, research methods and innovations are the chief research.Chapter 2 provides theoretical basis for the research by inducing the basic framework of important conceptions and expansion problem analysis. It makes a detailed research on the peculiarity of enterprises for fruits circulation and puts forward the main research framework in its expansion on the basis of theoretical research.Chapter 3 carries out a general browsing in the regulation reforms of fruit circulation and marketing environmental changes. In the paper, what are illustrated are characters of marketed evolution on regulations of fruit circulation and policy environment in our country, and new characters of fruit supply models as well as changes of fruit consumption fabric plus the new development of green supply chain models. The influences brought in by circulation regulations and market changes over management demeanor of fruit circulation enterprises are also spelt out in the paper.Chapter 4 is focused on the motivation in expansion of fruit circulation enterprises in our country. Owning to the disparities of systems and fruit circulation characters with the background of those systems in our country, the author puts forward six hypotheses on the motivation of fruit circulation expansion: profit-driven hypothesis, efficiency-driven hypothesis, willingness-driven hypothesis, competition- driven hypothesis, element-driven hypothesis and policy-driven hypothesis. On the basis of these hypotheses, the paper makes an analysis on the phrased disparities of the motivation in expansion of fruit circulation enterprises in our country and carries out the case research on the failing expansion of Jiaying and Jiayi in Guangzhou.Chapter 5 makes an analysis on the basic regularities and demeanors of expansion for the fruit circulation enterprises in our country, providing panoramic depictions on corporate expansion. The paper digs deeper into organizational model evolution of fruit circulation markets. The basic regularities and the forms in the expansion of fruit enterprises are induced by the research of data over years. and has a comparison with the international characters of strategic expansion for foreign funded fruit circulation enterprises after openness .Chapter 6 analyzes the influence elements decided by efficiency on the expansion of fruit circulation enterprises in our country and its accomplishment. Based on traditional industry organizational theory SCP analytical model, the author founds a new analytical framework of efficiency research on the expansion of fruit circulation enterprises which is borrowed to outline the market fabric, circulation capacity and expansion demeanor relations of fruit circulation enterprises. The assessment of expansion demeanor accomplishment of fruit circulation enterprises and the case research on the successful expansion experience for Shenzhen agricultural product corporation have been implemented at last.Chapter 7 analyzes the reality of profitable expansion model for fruit circulation enterprises. At first the demeanor characters of expansion of fruit circulation enterprises, based on the buying and selling markets, from vertical angle and the new changes of those characters, based on new technologies, from horizontal angle are further exploited. The author founds a persistent profitable model on the expansion of fruit circulation enterprises according to the ideas of persistent enterprise enhancement. This theory of the model implies the expansion of fruit circulation enterprises and the balance power of circulation. Its realization has had the industry policies require government regulation and direction on expansion demeanor of fruit circulation enterprises; the corporate strategies take charge of the promotion of enterprise capacities.Chapter 8 is undertaking inspection research on real cases, a phrase of quantitative analysis in the paper. After introducing research concept models and its data and methods, with the concerned coefficient analysis from received questionnaires, the paper verifies the motivation hypothesis of external environment- driven expansion as well as the hypothesis of circulation capacity-driven expansion of fruit circulation enterprises in our country. The research draws a conclusion that the present expansion motivation is mainly driven by external elements and the circulation power is more important than expansion accomplishment in comparison. At last the author draws a conclusion of research and puts forward the proposals of follow-up research.