Research On The Relationship Management Between Company And Community

The reasons that lead the author to do this research can be attributed to the practical and theory ones. As the matter of practice one, it includes the following four: (1)Community is one important subject for the firm's management;(2)CSR is getting more and more developed; (3)Community is one important platform for the Social Capital; (4) The Management of Company-Community Relationship is one great challenge for Chinese firm. And the theory reason focus on that which is one completely new area.Chapter one: Introduction. In this part, the author accounts for the premise of the research, literature materials, research mythologies, the framework and the innovation of this dissertation as well as points out the definition of the company and community, they are the basic conceptions of the dissertation.Chapter two: Company, Community and its basic relationship. Company is a member of the community and they are overlapped geographically. When company enjoys all kinds of conditions provided by the community, it also has some impacts on the community.Charter Tree: Basic Conception. The theories that The Management of Company-Community Relationship involves in are the Social Capital Theory, Social Responsibility Theory as well as the Stakeholder Theory.Chapter Four: The Common Model. The common model of the company management of community relationship is mainly to deal with the interrelations between company's governance structure and company as well as community. Thereof, the key issue is the governance structures of the company management of community relationship.Chapter Five: West developed countries'Pattern of The Management of Company-Community Relationship. This chapter, according to the related management history, the author concludes its concerned Macro and Micro Patten.Chapter six: The evaluation and analysis of Chinese traditional company's managing models of company-community relationship. During the period of planned economy, the formation of community in complete sense didn't exist and there also was no management of company-community relationship in a real sense. In the period of Transformation Economy, the macro-managing model of company-community was to gain the social capital related to the government and was also a core aim for The Management of Company-Community Relationship.In accordance with the actual conditions of China, the micro-managing model of company-community relationship in the switching period of economy was the authorizations model that corporation's bylaw entitled the CEO to carry out management of community relationship.Chapter seven: Construction of the China's New Pattern of The Management of Company-Community Relationship. Depended on the west developed nations and china experience, the author offer concerned pattern.Chapter eight: Case Study. Through analyzing the case of Liaoning ZT Construction Group, Liaoning YD Group as well as Anglo-American Resource Group, they suspectively stand for the planned firm, new firm and transnational firm and their concerned management means to justify the key ideas of the dissertation.Chapter Nine: Conclusion and Expectation. The conclusions are: (1) The end of the Management of Corporate-Community Relationship is to gain Legal Interest, Economic Interest and Social Capital; (2) From the perspective of Firm, the concept of Community is closely connected with employee, operation, environment protection and government desire. (3)The factors include Firm, Community and Other ones. (4) The management means include Obligation one, Responsibility one and Active one. (5) The Macro Pattern mainly deal with the relation between firm, community and government, and while the Micro one is equal with the Inside Management Governance. (6) the key feature of New Pattern is to gain the government's support though the satisfaction of community needs.As for the future research, the following tree ones are the key: (1) Community's position in different countries, areas and different interest groups; (2) the community operation system in the transition period; (3) the Harmony of the Management of Corporate-Community Relationship and other related ones.