Structure Analysis And Optimization Research Of Port Enterprise Supply Chain

The world economy integrative, customers needs individuation, diversification, and mass customization popularization, which promote the globe markets squeal compete. The port enterprises, as more traditional logistic service business, whose original extensively management mode was not content with the new competitive circumstances. The science and technology progress and knowledge economy spring up, which make administration possess more profound connotation. Administration spans initial organization border, crowns business activity all process as unify relevant economic activity process, which contains supplier, manufacturer, retailer, user. Administration is not only the traditional"horizontal integrative"mode, but to develop the"longitudinal integrative"mode. Economic globalization and supply management as the typical delegate to the"horizontal integrative"management mind.Supply management evolves from the drastic market competition, which innovating management theory and mind. It origins from the late 20th 80s, received the extensive application and development and acquired prominent effect. Martin Christopher, who is famous supply expert in England, said the 21 century competition was not between business and business, but between supply and supply. In the twenty years, the most scholars and managers apply the new theory, new technology to supply management, which makes supply management theory and practice application technology abundance and development, contains military logistics, business process reengineering, information technology and artificial intelligence which contributes to promote the supply management.In circumstances, this paper probes into supply management mode which practice apply in port business, mainly study the structure and optimize in port business. This paper definitudes the concept of supply based on supply studying actuality to the interior and exterior, brings forward the conception of port supply based on deep studying actuality of port business and hackles the element theory of supply management.This paper analyses individually topologic structure of port business supply from static and dynamic state. It depicts the structure ship of port business from the interior or exterior of port and horizontal or longitudinal. It also designs and conceives the port business supply, bringing forward the structure trait of port business supply which different from manufacture business. The important of port supply management doesn't lie in the agility but the stability of service quality. Compared to the common manufacture, port production process subjected from the scale economic factors. Stock hill is the indispensable part of port supply operation, and it must be assured the some stock based on science strategy. The mind of zero stock does not suit to the port supply operation.It is important that choice appropriate strategy cooperate fellow and construct stable supply cooperate alliance, which has the actually signification to the effect management of supply. It attained the cause of business choice Stackelberg equilibrium mode in the port supply through math analysis. Compared to the Nash equilibrium mode, it will establish the mode which is behavior study and benefit allot of multi-object and multi-factor.This paper analyzes the common conception of integration supply, the mechanism, conceive process and technology. It studies port integration supply in electronic commercial and exert the large-scale liner object program establish the theory optimize mode of port business integration supply theory.The conclusion demonstrates analyses, brings forward questions, and correspond countermeasures to the supply management of Qinhuangdao port authority collective company, designing the science logistic development strategy, constructing logistic information shared roof and implementing logistic alliance strategy, which is the only way to actuality the supply management in Qinhuangdao port in future.