The Information Age Market Integration Paradigm Research

With the development of information, the convergent phenomena arouse people's extensive interest and attention. Convergence is the special phenomenon under the information paradigm, which mainly includes technologic, market and industrial convergence. And these three parts are not only related with one another,but also are differentiated from one another, among which market convergence serves as the guidance of technologic convergence and the basis of industrial convergence. It plays an important role in the process of convergent development. The appearance of market convergence means that the paradigm of market evolution has been greatly revolutionized in the industrial economic age, thus it practically refers to the issue of information economic paradigm in the wider scope and deeper levels, which requires our scientific explanation theoretically.The development of market convergence may possibly lead to the great changes of the market environment. It makes more demands on the resources and capacity of enterprises, helps enterprises to get ride of their original development mode, and cultivates the new core capacity. Meanwhile, it also demands that government become the participator of market convergence, who will adjust the regulations in effect and create the good market environment. In this case, it is necessary for us to made further researches on the evolving rules and ways of market convergence.With the precondition of the technologic convergence, this paper researches into the issue of market convergence under the framework of industrial convergence. Based on the definition of the quality and characteristics of market convergence, the paper mainly applies the principle of information economics, by establishing the theoretical model, to the analysis and explanation of some basic issues on the evolving process of market convergence, such as the causes, the leading factors, the expressive forms, the shaping of mechanism, the realization of the path and the market effect, and besides that, it also validates the factors of influencing the telecom market in China by the usage of the demonstration.According to the paper, market convergence is the economic phenomenon createdwithin the information process. The technologic and requirement convergence leads to the blurred market verge, the creation of the aggregation and innovation in the different market, and finally the process of shaping the new market, for the blurred market verge, the conversion of the market structure, the change of competitive relationship and the innovation of market value are the basic characteristics of the market convergence.The creation of market convergence is based on such a process, i.e., During the information process, the convergence of information technology with great penetrating force and other industrial technology has been the leading technology in the economic production, which directly influences and regulates the conversion of the platform of core resources and groundwork operation: knowledge and information resources are core resources and information platform becomes the groundwork operation one. This subrogation of Tech-economic Paradigm results in the conversion of the social value mode. As the function of knowledge and information exceeds the capital in the economic growth, innovation has become the main source of the increase of the social value.The most main bodies of the market form the great sizable combined group and new competitive and cooperative relations on the internet, which forms the special compound effect under the condition of net economy. The conversion of the social value mode requires the innovation of the commercial mode, and at the same time, the new market value created by the innovation of the commercial mode directly promotes the market convergence. During this process, the convergence represents the forms of technical, product convergence and business convergence. And the main factor affecting the market convergence is the innovative diffuse, requirement convergence, regulated convergence, enterprise convergence and substitute revenue.Market convergence is formed under certain systematic framework. According to the formation of mechanism, the function of technologic mechanism shows that innovative diffuse leads to technologic convergence, and the convergence of products and business is the basis of market convergence. The function of market mechanism is that with the selection and the prompting of market as well as through the effect of demonstration and imitation among the enterprises of the market convergence, the convergent behavior of the individual enterprise gradually becomes a kind of group activity. And the function of systematic mechanism expresses that as the loose control lowered the entrance of market,a lot of new enterprises entered the convergent market, and thus promoted the development of market convergence. In view of the path of realization, product convergence, under the common standard or aggregate, realizes the functions of different product in the same product form. Different channels of circulation are conformed through internet, channel convergence realizes the connection without any slots. And the process convergence, based on information, forms the process blend of R & D, production, circulation and consumption, etc. Thus, the original divided market gradually becomes the common market.During the market convergence, rapidly changed environment probably results in destruction of the long-term unused resources, capacity and competitive advantage within the enterprises. As for this, enterprises tend to merge different businesses, make an alliance with them, and build up and converge the environment adapting to new resources and capacity. In this way, enterprises play a leading role in the market convergence when they chase after maximum profits. The convergence of enterprises further promotes the change of market structure. The level of market centralization is lowered, and structure is changed: the whole vertical structure has changed into horizontal structure or horizontal structure has changed into the whole vertical structure. In addition, enterprise convergence obviously increases the market effect and forms the great effect of economic growth in the efficiency of resource allocation, the technologic progress and the social welfare, etc.