Study On CRM Model And Algorithm Based On Customer Cluster And Topological Theory

The rapid development of CRM technology and its application in practice, the theory of CRM and its research is becoming a hot problem in the field of science of management. Based on a large number of research of references,and on the background of provincial application research of CRM, the development of CRM, the modeling of CRM , internal and external mechanism, and CRM application system was deeply researched.1. Aim to customer cluster of CRM, and through the analysis of the three layer concept: cluster→enterprise cluster→customer cluster, the clear structure was architected. And on the base of the research on external mechanism, the rule and operational mode of the core internal mechanism was analyzed.2. The topological theory was adapted to research CRM customer cluster theory and to architect mathematics model. The concept: enterprise cluster, customer cluster, and information cluster, was put forward. Through the deep analysis on the intension of space, the family, base, subspace and reflection were illustrated.3. Four modes of customer relationship of CRM customer cluster mechanism were presented. According to the reflection principle of customer relationship, the corresponding analysis on the mode and sale entity of telecom enterprise was processed.4. The key link of CRM data mining, problems and algorithm on data pre-processing, was researched. The Out-lier algorithm based on density and attribution classical discrepant data protocol algorithm based on rough set theory were presented. The data pre-processing and data mining's out-lier anomaly detection method of CRM were analyzed. And the pre-processing data reduction and algorithm adopted rough set theory were analyzed and programmed.5. Combining with the application of CRM system in provincial telecom enterprise, those theories were researched practically to prove the rightness of them and to get the...