Research On The Running Method Facing To The Product Integrated Innovation Management

With the fierce rivalry in the world market, product innovation capability becomes the key role of an enterprise's competitive ability. Product innovation is a market-oriented system which runs through the whole process of product conception, design, trial-produce and marketing, it is a multi-dimension innovation combined by function innovation, formal innovation and service innovation. This demonstrates that product innovation are integrated technology and economic enterprise activities, it requests not only the integration of product innovation technology, related innovation information, but also the integrated management of the product innovation processes. According to the present research of product integrated innovation around the world and combining practice of enterprise product innovation, we put forward the system of integrated innovation which includes management integration and information integration, the innovation factor integration ( including technique, knowledge with organize etc.) and the strategy integration. In the same time , we analyze the realizing method of the knowledge integration, organization integration and space integration. Product innovation platform is the carrier and tool to carry out integration management, the product innovation platform is to make full use of the enterprise's core abilities, develop a technology advanced and extensive product platform and make steadily and continually improvements based on this platform, constantly derivate new products, shorten the innovation period, lower the innovation cost, satisfy the needs of different segmented markets and obtain competition advantage. the design of product innovation platform includes the support oriented management platform and information platform construction, direction oriented technology platform construction, core Competition ability oriented knowledge platform construction. Management and technology platform construct t of product innovation platform. The product platform innovation patterns are divided to three typical models, they are breakthrough and leap-over model, derivative development model and orbit-followed upgrade model. These three models are divided and concluded by the need of theoretic analysis, the real product innovation activities are much more complicated. In fact, there are not evident boundary among them, the transformation and evolvement from one model to the other occurs quietly and frequently, the change of the company's strength is the fundamental factor the causes these transformations. Commonly, breakthrough and leap-over model occurs antecedently, derivative development model happens afterwards and orbit-followed upgrade model run through all the time, of course this sequence is of comparatively sense. The management methodologies according to product innovation platform planning of the Choice of innovation product, module distribution design and the mode design of integration management, the running principle and ways of product platform innovation, product platform innovation team management, product platform innovation project management, performance evaluation model helps and guides the enterprise to construct, operate, renew and upgrade the product innovation platform. The implement process of product innovation platform is also a process of evaluation, the questions such as whether the product innovation platform has achieved success, whether the competition capabilities has enforced, the decision about next phase etc happen at each stage of the life cycle of product innovation platform, the company needs a dynamic evaluation of the platform to find out its performance and provide reference and support for the decision. We Set up the running excellent mode of the product integrated innovation and develop the new thought of the performance evaluation model basing on ability. Establishing the excellent mode among the integration degree, integration time and integration cost basing on analyzing their relation each other and designing the mode of interface excellent, we put forward the excellent thought of product integrated innovation and evaluate the process running ability by constructing the performance evaluation system basing on ability.