Study On The Utilization Strategy Of Ecotourism Resources

The thriving development of tourism has contributed to the swift growth of local economy. The ecotourism has injected a flow of fresh vitality into the tourism and opened a new chapter. Zhoushan islands are located in Pan Pacific waters, adjacent to Shanghai City, Hangzhou City, Ningbo City and so on. No cold here in winter, summer without heat, the climate is quite agreeable. Tourism resources in Zhoushan Islands are rich and widespread and cover all kinds. The islands have tremendous advantages to develop ecotourism. Zhoushan islands had been established officially the first new district at national strategic level with the theme of marine economy. Tourism has played an important and significant role in local economic growth. Ecotourism has a top priority and is the tendency in the future, considering how to develop tourism industry.Ecotourism resources are a kind of environmental resources and have a feature of inseparability. Evaluation methods of non-market goods are usually applied to evaluate the value of environmental resources. The author applied CVM to estimate the WTP of visiting customers with payment-card and dichotomous choice questionnaires, combined with linear regression, semi-log regression and binary-logistic regression. The author also applied TCM to estimate the total MCS of a tourism-oriented park and separately computed the MCS in off-season and peak seasons.In order to analyze the impact on local environment due to economic growth, the author built an evaluation model between pollution stock and regional GDP, based on EKC and stock-damage pollution. For a given tourism-oriented eco-park, the author also built an environmental analysis model among the pollution index, tourism revenue and governance cost. The environmental model shows the relationship between eco-park capacity and governance cost and offers the method of how to calculate the transfer payment rate of the park. On capacity equilibrium, the model proves that the MCS is same whether the park is charged or not. The author introduced a method of SUW and built a SUW analysis model. The SUW model can divide the visitors into three parts and offer a method of how to estimate the parameters of rational forecast. Considering the efficiency of resources in the park, the author offered objective and subjective comprehensive evaluation methods for reference and offered a method of how to forecast rationally the basic information of the park in future.The author offered positive analyses for all given evaluation methods and all given analysis models. The result of positive analysis of Putuoshan Park showed in brief that the WTP was about 320RMB based on CVM and that the MCS was about 2.95 billion RMB based to TCM without regard to congestion. The result of environmental positive analysis showed that the coefficient of environmental purification was 0.055 and the transfer payment rate was 26.34%. The positive SUW analysis showed the average of stay overnight rate among visitors was 28.5%. The tourism pressure index of the park has been increasing year by year, so the eco-park capacity is a soft target relatively.