Study On The Standardization Strategy Theory And Practice

Standardization strategy is one of the most attention-grabbing issues nowadays, as well as a strong theoretical and practical issue. Selecting to study the standardized theoretical and practical issue is significant in theory and reality.Economic globalization push standardization to the forefront of the competition in international market. Economic globalization is the main feature nowadays. Economic globalization not only increases the degree of interdependence between countries, but also intensifies the competition between them. As economic globalization process getting faster and faster, standard has been pushed to the forefront of international competition. It has become an important part of International trade rules, as well as become a sound basis of national technical trade measures. In order to occupy the technical high ground in international economic competition, competition between countries becomes more and more intense in high-tech field. Its essence is the competition of innovation ability, and furthermore the competition of transforming innovation results into standards. In the high-tech field, economic interest of enterprises lies much more on technical innovation, intellectual property rights and standards. Owning intellectual property rights and possessing competive standards have gradually become a key benchmark that could evaluate core competitiveness of enterprises and countries in the era of knowledge economy. Standards competition worldwide is getting more and more intense. As trade-related intellectual property rights treaties promoting technology transfer between countries, it also makes developing countries take standards and intellectual property as an important method to maintain their technology monopoly and competition advantage, which increases the cost of access to technology for developing countries.In 21st century, economic globalization process and technological progress accelerates day by day, competition of comprehensive national strength tends to acuteness, at the same time integrated development of China's economy society has stepped into a critical period. Improving socialist market economy system, building a moderately prosperous society and achieving harmonious and prosperous economic society have become an urgent task. Domestic and international development changes contribute to propose new strategic requirements to China standardization career. Standards play an irreplaceable role in building an innovative country. For example, competitive standards are needed to achieve leapfrog development for foreign trade, high level standards are required to develop new road to industrialization, market-oriented standards are needed to improve socialist market economy system, applicable standards are required to establish a new consumption values. In this situation, studying theoretical and practical issue of standardization strategy is quiet necessary and urgent.Choosing this subject on the one hand because standardization strategy in Shenzhen starts much earlier than any other cities in China, therefore Shenzhen has accumulated lots of valuable experience and have a research foundation. On the other hand, in order to promote the implementation of China standardization strategy, theory support and practice experience are demanded, so as to make standardization strategy shift from spontaneity to the self-consciousness. Meanwhile, choosing this subject also aims at inheriting the important tradition of economics. Drove by practice demand and based on economics theory, study the most realistic economics issues with the hope of promoting theory enhance and practice innovation in China standardization field.This article systematically states the basic standardization theories by learning from the academic achievements of standardization domestically and abroad. According to the development of standardization, it analyzes standardization develops from a traditional basic work to a strategic inevitability work, and the concrete embodiment of its roles based on the economic principles. It elaborates the strategic roles of standardization and the contribution rate to economic growth from both qualitative and quantitative perspectives and states the basic concepts and theoretical basis of standardization strategy by means of the strategic management theory. It also analyzes the importance of standardization in the value creation chain of enterprises by using both economic and strategic management theory especially Micheal Poter's Value Chain Theory and the Theory of State's Competitiveness from the enterprises'viewpoint, and demonstrates the significance of the implementation of standardization strategy at the national level. And then it describes the strategic roles of standardization in the development of enterprises and states. Furthermore, it analyzes the background and features of international "standardization strategy hot". By comparing the standardization strategies in foreign countries and analyzing their common and individual features, it studies the present situation of our standardization work, the gaps between China's standardization work and foreign advanced countries, and then proposes the development objectives, direction and solutions for China. Finally, through empirical analysis of key national standardization strategies of foreign countries and summarization of Shenzhen's practices and experiences in implementing standardization strategy, it studies the internal laws of standardization strategy and summarizes the relevant working experience.The conclusions of this paper are:Firstly, in the background of economic globalization, standardization inevitably is getting more and more important. Therefore, it has become the primary component of development strategies in enterprises and states. Secondly, developed countries (regions) have been the first to realize this trend and formulate standardization strategies one after another. They apply standardization method to seize the commanding heights of international and national industrial competition. This has become the world competition trend of international industries in the twenty-first century. Thirdly, compared with developed countries, standardization in China has already been lagged in theory and practice. However, we can catch up by developing advantages on system and potentials. The key is to have a profound understanding of the standardization, as well as to set and implement the standardization strategy as soon as possible. Finally, for implementing standardization strategies, it's necessary to establish the working system of government guidance, enterprises subject, medium support and social participation for implementing standardization strategies, as well as to make good use of government, enterprises, technical agencies and social organization. Aiming at improving domestic standard system, we may gain the initiative in the competition of international standards with the help of economic developed regions and our participating international competition in advanced areas. This paper was divided into eight chapters.Chapter 1 is devoted largely to a description of the research background, objectives, research progress in our country and aboard, research content and research methods.Chapter 2 refers to the basic concepts of standards and standardization and introduces the development process of Standardization from foundation to strategy. From the angle of economics, analyze the functions of standardization both from quantitative and qualitative aspects.Chapter 3 introduce features of standardization strategy by using strategic management theroy.Chapter 4 study enterprises'standardization strategy and national standardization strategy based on economics and management theory.Chapter 5 analyze the progress, problems and causes of China standardization, so as to propose countermeasures of China implementing standardization strategy.The last chapter studies the practice of Shenzhen implementing standardization strategy, and summarizes its main experience.