Study On The Practice Of Standardization Management In Real Estate Enterprise

The real estate industry in our country has been developing rapidly in recent10years,and some big brand developers have entered into the ranks of hundreds of billion. However,with the introduction of regulatory policies and increasing of land grant in our country, theadmittance of real estate becomes higher and higher, and SMEs becomes increasinglydifficult to survive. With the rapid expansion of large-scale, management and financing willbecome more and more difficult. Only by standardizing the management of real estate andimproving the utilization efficiency of human resources and funds can rapid expansion withlimited human resources and funds be realized.The first step of standardization of the real estate management is productsstandardization. Standardized products are the matured products with universality andductility tested through market, which can be rapidly duplicated. Based on the enterprisestrategy, the real estate enterprises of domestic top brands subdivided the customers andland resources, and identified series of standardized product line adapted to market demandand corporate strategy, as well as establish various databases to support the standardizedproduct line in accordance with its variety of products that has been developed for manyyears.After the real estate enterprise being in scale, various contract and purchasing listsbecame numerous and diverse. To develop rapidly, the management standardization must beimplemented in cost management in real estate enterprises to build various cost databases.The cost management standardization includes contract management standardization,contract version standardization, and purchasing list standardization, etc.The standardization of product design in real estate enterprise provides a strongguarantee for construction of industrialization and standardization. From the standardizationof structural construction and refined decoration, this article described the standardizationmanagement of construction. Due to the abolishment of demographic dividend, the laborcost of construction continues to rising, and the construction mode has to transfer fromcomplete site handwork into factory production and site assembly.This article analyzed the standardized operation in production design, cost andconstruction that the large-scale real estate enterprises adopted, which has some referencevalue for the small and medium real estate enterprises.