A Study On The Standardization Strategy Of Evergrande Group

If the real estate enterprise want to be based in the fierce competition and openup a piece of territory under the strictly control, it cannot leave the implementation ofstandardization strategy. Although many enterprises in our country have added to thestandardization as an important course in the development of enterprises, but sincemost enterprises do not ascend the height of the standardization strategy, manyenterprises standards stay in the form and lack of effectiveness; In addition becauseacademics on the enterprises internal standard and standard of the enterprise ofexecution are less of research, so the standardized research is far form the reality. Thispaper is analyzed Evergrande which is a very successful sample in implementation ofstandardization strategy in real estate industry, the key research is the reason why thedaily operation is out of the standard, extracting the main points and the newcharacteristics and connotation of the standardization strategy.The innovation of this paper is to analyze specific successful enterprises, whichhas the guiding significance of the practice. This paper analyzes the deeper reason ofthe formulation and implementation of the standard and creates the real estatestandardization strategy system. The article summed up the Evergrandestandardization strategy system is based on engineering and construction managementstandardization system, marketing and brand standardization system, financingstandardization system, supply chain standardization system and HRMstandardization system. The system seeks the seamless connection of jobs, refinementof management objectives and content and process of works. What more, theEvergrande standardization system has a systematic and developing evolutionary. Thecompetitive advantages of this system are optimal allocation of resources, qualitystrategy and large-scale project development. The improvements of Evergrandestandardization strategy system are as follows: to build standards-based center, thepreparation of standardization system table and partners to implement the Evergrandestandardization strategy.