Researching The Increase Of Farmers' Income Under The View Of Industrial Chain

The core of resolving the three-dimensional rural problems is to increase the income of farmers,which is aslo the key of harmonious development and decide the success of China's transformation to consumer-based society.From the perspective of marketing,building a pattern to promote the sustainable growth of farmers' income is the key to the increase of household income of farmers.The competition of modern enterprise and industry has evolved from the level of products and technologies to industry chain.So,the increase of household income of farmers depends on the construction of a perfect agriculture industrial chain.Whether farmers are able to gain the right to decide the price of products and to request the Value-added profit rely on farmers' ability to make use of their products to build an agriculture industrial chain and to increase their influence on agriculture industrial chain.This study focus on the increase of farmers'income under the view of agricultural industrial chain and try to build a business pattern in which farmers are able to enjoy profits from perfect agricultural industrial chain in the competition of this industry under modern market system.First of all,this thesis has analyzed the domestic and foreign documents and related policies on increasing farmers'income.This thesis has found out that in general,today's scholars in this field concentrate on transfering surplus rural labor to towns,industrialization of agriculture and other means to resolve the problem of low income of farmers,however,that they do not attach much importance to study on how to make use of agricultural resources after the increase of per capita agricultural resources,which is caused by transfering of surplus rural labor and they aslo do little research on farmers'involvement in the industrialization of agriculture and on how to build a business pattern in which farmers are able to attain value-added profits.Secondly,the thesis has analyzed the process of increase of farmers'income and the changes in the structure of farmers' income and has aslo found that there is a trend in which agricultural income of farmers in the proportion of total income is continued to decrease.Moreover,this thesis has elaborated the possible harm that the trend may bring,and has analyzed the reasons why farmers'agricultural income are improving slowly from the two dimensions—"exogenous factors" and "endogenous factors",and has brought about an idea that the former pattern of industrilization of agricultural has had negative influence on increasing farmers'income.Eventually,on the basis of analyzing the pattern by which American,Japanese and other advanced countries' farmers try to expand the agriculture industrial chain effectively to improve the agriculture income,this paper bring about a business pattern which help increase farmers' income and then demonstrate the realizability of this pattern demonstrate the realizability of this pattern by elaborating the possibility,prerequisites and security conditions of it and referring to current regional practice and practice of industrial capital of expanding agriculture industrial chain effectively.There is no doubt that blind urbanization and large-scale urban construction do not fundamentally help farmers become the public.The realize of urbanization should be based on employment opportunities for farmers which are created by industrial development.Fortunately,,the expansion of agriculture industrial chain can provide an industrial support for urbanization and help China realize her goal of a new socialist countryside.