An Analysis On The Standard Published In Shanghai During The Period Of Gudao

The Standard in Shanghai during the period of Gudao was published for the need of the "anti-Japanese and national salvation" trend of the times and the occupied Shanghai's social environment. The Standard upholded national interests and adhered to the propaganda of the anti-Japanese aggression. Its aim was to unite the nation against Japanese aggression and serviced the people who lived the occupied Shanghai. The Standard's theme was to communicate the information of the anti-Japanese war and to propagate the Patriotic education and to inspire the people and to denounce traitors and so on. Thus it had had a positive contribution for the final victory of the anti-Japanese war by united the people against the Japanese aggression and inspired the morale of the troops.From the media ecology perspective, the dissertation studies and analyzes The Standard systematically by using the theory and methods of ideological history and mass communications, through the analysis of the background, the development, the text, the theme, the function and the effect of The Standard.The dissertation includes seven parts.First, it talks about the cause of the study, the train of thought, thoeries and the framework of the papers.The second chapter is the background analysis. From the background of the times, for example, China's anti-Japanese and national salvation, Shanghai Gudao's social environment and the media's ecological environment, the dissertation analyses objective reasons and conditions to the publishing and the development of The Standard, and explains its significance to the times.The third chapter is the development analysis. Mainly from the launching, the developing, the purpose, the report principle, the editting, the issuing to the advertising, it specifically analyses the creation and the development of The Standard.The fourth chapter is the text analysis. It introduces and analyses the page composition, the content structure, information sources, columns and scheduling features of The Standard. The fifth chapter is the theme analysis. It extracts and analyses the communication theme of The Standard that is anti-Japanese and national salvation.The sixth chapter is the function and effects analysis. Through the communication function and effects analysis, the dissertation evaluates the status, the role and the influence of The Standard objectively.The final is conclusions. It summs up the main arguments and conclusions of the disstertation, and points out the results and the direction of the study in the future.