Culture Of The Tv Generation

This thesis focuses on the cultural aspect of television production, mainly based upon High-Tech Business Observer, one of the programs of the 3 Channel of Beijing Television Station through anthropological theory and method. Beginning with the anthropology of media, and then combining with fine work being done in area of media and my own field work, the paper draws a conclusion :"indigenous compatibility" and "molecular infiltration", which are separately from the method and theory, grounded on comparison of China & West and studies of different areas.Due to the TV experiences and trainning of anthropology, I tried to enter the field of TV as one helpful improvement and challenge to traditional researches. Especially regarding the present situation and trouble of domestic media studies encountered, the thesis discusses the "cultural" level of the producing process of program by anthropological approaches. In my research, participation & observation and depth-interview are still the main methods. Foremost, I argue that the multiple interpretation, and second highlight the indigenous ideology after analyzing the producing process of High-Tech Business Observer including idea, development, commissioning, casting, editing and transmission.The comparison of media studies with anthropology is the question the thesis addresses. Similarities and differences of both are the ground of discouse. As the foundation of the special cases and findings of west country especially American media anthroplogists, I point out the contribution and defect in the place. I emphasize the logic of production of TV program, stress the core which is the thinking process integrated traditional value system and practised indigenouly by Chinese. The dissertation focuses on the cultural differeces by comparing the producing process of High-Tech Business Observer with BBC and American PBS (which is influced by British culture). Thus, such a conclusion can be drawn naturally: Chinese traditional value elements such as the Doctrine of the Mean, family, ethic-rooted, intuition, and synthesis play a potential role in the production which is called "molecular infiltration "metaphorically borrowing from biology. In addition, the dissertation discusses some issues like ethnic group identity of TV staff, religion and TV, audience research involved, etc. At the end of the topic, I look forward to writing the cultural intuition as the extended consideration and rethinking of theory and study significance.