| "Best-sellers" has the branch of broad sense and narrow sense. Narrow sense of "Best-sellers" refers to the book market through the reader's buying behavior resulting from " Best-sellers "; broad "Best-sellers", either in the book market through the reader's buying behavior and which can also be by payment or apportionment of administrative measures arising. The nature of Best-sellers is, in a certain time, the rapid formation of certain types or groups of a sought after book, reading social behavior. Having this feature, any book can be regarded as Best-sellers. Best-sellers, not only economic phenomenon, but a political phenomenon, a cultural phenomenon, especially in China. I argue for the Best-sellers by broad field of vision, since the founding of the People's Republic 40 years (sometimes extended to the appropriate after 1989) Best-sellers published longitudinal study of communication activities.Publication communication of 40 years of New China's Best-sellers can be divided into five historical periods:1949.10-1957.5,1957.6-1966.4, 1966.5-1976.10,1976.11-1982.9,1982.10-1989.5. Each historical period has a different historical characteristics and historical themes. Caveat, each historical period characterized by the spread of Best-sellers published in the history of the formation of different reasons, each historical period produced Best-sellers published by the historical role of the impact is different.1949.10-1957.5, is a period of transition China's social system-transition from a democratic society to socialist society. During this period the spread of Best-sellers published with the following characteristics:the publication of literary bestseller spread colorful translations of Russian and Soviet publishing and selling a large number of times label, love and knowledge dissemination of book publishing has become exotic landscapes heat. Waste Lixin, vigorous, " multiple simultaneously", "Hundred Flowers" spirit of the times, which presents a lively publishing phenomenon. For example, in the 1950s, especially in the early 1950s and mid-term, Best-sellers published literature spread colorful. Revolutionary literature books become the spread of the trunk, Chinese classical literature books, before the establishment of new China, represented by the works of progressive writers of modern Chinese literature books literature books as well as Western capitalism spread of the publication also flourish, which is rare in the early 1960s and also the "Cultural Revolution" period. Fundamental reason is that the ideology of the arts was more relaxed control. Revolutionary literature, Best-sellers ever had a tremendous impact:to cultivate the majority of the people's revolutionary hero worship complex, spread the mainstream values of patriotism and love of the Communist Party, the people, aggression, anti-oppression, anti-exploitation.1957.6-1966.4, is the period of China beginning to explore building socialism. During this period the spread of Best-sellers published new changes have taken place:a large number of Chinese revolutionary literature books published, but suffer setbacks, publishing translations spread of Soviet dim; deeds of heroes in peacetime a sudden increase in Best-sellers, a tremendous impact; best-selling class education publication of the book spread heat unprecedented; science and technology, especially in the medical book market Best-sellers into a beautiful landscape. "Morale", "powder dispersion" characteristics of the times, which presents zigzags and by roundabout ways. For example, from the late 1950s, China imported translations published in Russian and Soviet sharp decline after 1960 is almost extinct. This is the worsening Sino-Soviet relations in 1956 after the inevitable outcome, but also the Chinese translation industry, the publishing industry consciously break the superstition of the Soviet Union to reflect; 1963.4-1964.11, special education and reading classes have been published and widely circulated, it was rapid expansion of the direct class struggle, the performance of the socialist education movement of the book publishing industry, has raised the necessary requirements. Special education and reading to young children in the class enhances the concept of class, to improve the revolutionary vigilance, but the history of the dust settles, you will find that this Best-sellers is "Left" errors played a role in fueling the spread, so planting the seeds of hatred in the tender, pure hearts of children.1966.5-1976.10 (the "Cultural Revolution" period), is crazy, the nightmare years in Chinese history's, since the founding of New China, Spread of Best-sellers published during this period is characterized by: Works of Mao Zedong, spread into a "disaster", "Great Criticism"Collected Works overwhelming, "Model" book unique, awe-inspiring works sold as a miracle, "barefoot doctors" books as sign of the times. Superstition prevailed, immobility of the times, which causes the Best-sellers published in abnormal spread, distort the situation-a single species, extremely uneven. For example, during this period, Mao Zedong published works developed to the point of madness, it is because: "Cultural Revolution" was published after the start of Mao Zedong became the overriding political task of Mao Zedong, Lin Biao's advocate and flattery with ulterior motives, people blindly worship Mao Zedong. "Cultural Revolution" Mao Zedong' s works published during the crazy, adding personality cult, to strengthen the modern superstition, gain political capital for the Lin Biao, to some extent, objective dissemination of knowledge played a role. Science and technology books are a major selling plates during the "Cultural Revolution" period, most personal books of science and technology is the "barefoot doctor" books that published a large number of basic reasons:implementation of Mao Zedong, "to focus our work on health care in rural areas to" instructions, to respond to the call of being prepared against war and natural disasters, for people. "Barefoot doctors" books was an important way to acquire medical knowledge, and even become their off now, now now check emergency medicine book.1976.11-1982.9 is right the wrong time, from the era of class struggle to economic construction as the center of reform and opening times of transition. During this period the spread of Best-sellers published with the following characteristics:serious "book famine" after the national "nourishing", Literature, Culture and Education books suddenly increased and the sales boom to set things right for the theme of a number of Best-sellers came into being, including reference books, popular literature, daily life books, economic books and publishing children's books. Order out of chaos, the initial theme of the history of reform, emancipate the mind, eager spirit of the times of knowledge, which presents the best-selling book published spread colorful, lively scene. For example, selling an unprecedented cultural and educational books, which is reopening in 1977 after the whole of society the importance of education, respect knowledge, respect talent is all about. Supplementary schools, published during this period, college textbooks and reference books and other aspects of best-selling book, greatly contributed to the restoration and development of education, widespread dissemination of the cultural and scientific knowledge. During this period most published literary sensation is the best-selling book "The Second Handshake", which broke the "Cultural Revolution" of rules and prohibitions imposed on literary and artistic creation, the liberation of thought, the liberation of humanity, to promote the restoration of order, promoting science and technology development.1982.10-1989.5, is the time of reforming and opening up in full swing, the depth of development. During this period the following features:a huge circulation of Works of Deng Xiaoping; economics books, textbooks continue selling; law books setting off a new upsurge of spreading; martial arts novels of Jin Yong and Qiong Yao's romantic novels such as volcanic eruption; serious literature and popular literature to rival; Western humanities and social sciences books popular. The subject of Reform and opening up and the history of the Enlightenment that presents the Best-sellers published in Communication magnificent spectacular sight. This is a national reading boiling years, the spread of the golden age of book publishing. For example, from 1979 to 1989, economics books, textbooks have been published and sold them. It is the restoration of higher education and higher education development, economics textbooks provide a stable audience; economic adjustment, development and economic system reform is increasingly promoted as the economics literature, teaching materials and dissemination of the publication provides a direct driving force; order out of chaos, the era of reform and opening up the theme of economics books, teaching materials available to create a relaxed and popular political environment; the participation of the executive power and media publicity, so economics books, teaching materials and the spread of even more powerful. Best-selling economics textbook, works to promote economic reform, promoting economic development, training of personnel economics has made important contributions, but also increase people's income. In the late 1980s, Jin Yong and Qiong Yao's novels as the representative of Hong Kong and Taiwan popular dissemination of the publication of literary works, such as volcanic eruptions, which is due to:the second half of 1984 to reform the city center in full swing, the formation of a large group of migrant workers and the public sectors; From the beginning of 1985, market-oriented reform has been substantial breakthroughs in business publishing, the press have to attach importance to economic benefits; lack of awareness of copyright protection, the rise of private book industry promote the spread of Qiong Yao and Jin Yong's novels published prosperity objectively; Jin Yong and Qiong Yao's novels fit the 1980s, the Chinese people's aesthetic needs and reading psychology. Jin Yong and Qiong Yao's novels as the representative of Hong Kong and Taiwan popular literature and Best-sellers, the liberation of the people of humanity, provision culture of nutrition for the public, the change of the concept of editing and publishing personnel, the development of literature the Chinese mainland itself. In the 1980s, obscure translations of Western humanities and social sciences are also popular, which is a modern construction, the need for enlightenment, the fruit of collaborative publishing forged. Western humanities and social sciences Best-sellers on the Chinese people (especially intellectuals, university students) played a role in the Enlightenment, and be benefit to the future generations, as the spirit of China's modernization of valuable resources.Before the end of "Cultural Revolution" and the reform and opening up,Best-sellers in the communicator, communication content, communication channels, the audience, communication effect, has a significant difference. For example, on the dissemination of the contents, Before the end of the "Cultural Revolution" political theory and revolutionary literature are mainly popular, while after the reform and opening up, mainly cultural and educational books, economic and recreational reading books. Best-sellers on the literature, before the "Cultural Revolution" the revolutionary literary classics, Russian and Soviet literature make people copy them, and after reform and opening up, Hong Kong and Taiwan literature, literature of Western are popular with China. During the 40 years in new China, political theory class, and science and technology classes are the most stable, the most unstable is serious literature and culture education.There is an affinity between New China's Best-sellers published and the changing times. On the one hand, the times restricts, determines the Best-sellers, on the other hand, Best-sellers reflects the times, the impact of age. The former refers to the Best-sellers is the product of the times. The urgent need for the times that gave birth to reflect the times Best-sellers, the times to create a kind of Best-sellers to the conditions. Characteristics and needs of the times, determines the Best-sellers of the topics of structure, themes and features, the text. Spread of best-selling publication of the book relies on the times, depending on age; the latter refers to a certain era of Best-sellers reflecting the historic character of the times, historical themes, maps of the era of social psychology, public attitude, the era of political consciousness form requirements, the characteristics of the era of economic development, the era of the national level of knowledge, thinking and spirit of the standard height. The Best-sellers also affect the development of the times, or the promotion of social development, or impede the progress of history. In short, the times has effect on the Best-sellers, Best-sellers adversely affects the times. Best-sellers can not do without, but the times call for Best-sellers.Best-sellers is the era of symbols and signs, the reflection of the historic character, historical theme of the carrier, the spirit of the times record, the mass media mentality. Best-sellers is the Barometer of social change, times change mapping, the window observing the historical development. Thus, the process of the evolution of Best-sellers, a reflection of changing times, the trajectory of social evolution; the text of Best-sellers, where the concentration of the era's political, economic, social and psychological outlook and national reading standards. The history of publication distribution of New China's Best-sellers is miniature of changing times and social development. It is an effective way to observe the characteristics and laws of social development of New China by outlining the history of New China best-sellers, analyzing the formation of historical reasons, analyzing its historical role, impact, reading the text (including the contents and forms).
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