Research And Application Of WebGIS Utilition In Travel Information Search

Geographic Information System (GIS), which can set the function of database, map expression and spatial analysis as one, is an excellent management tool to express and deal with the complex tourism information. With the development of information technology, the GIS integration with the Web has turn into a Web-based service platform that encourages data exchange among members of the public from an proprietary system. WebGIS, as a product of the combination of GIS and the Internet, has the ability to integrate multiple formats of information, in addition to its highly interactive features, has been acknowledged as a great tool for recreation and tourism information searching. Today, more and more Chinese local tourism administrative departments have considered the electronic map based on WebGIS as an important content when constructing on local tourist destination management system. However, because of the lack of knowledge about the public using WebGIS in recreation and travel information search, travel related departments and enterprises can not build on tourism information system based on WebGIS that satisfy the public's need very well, and there are still a lot of things to do in order to better satisfy the visitor's need for WebGIS.With the background of developing the tourism industry of the national economy and the modern service industry satisfied with people in China, this paper, integrated with the application of professional theory and method such as management statistics, GIS, information technology and cartography, tourism management, and so on, focus on not the technical level of the tourism information system, but the recreation travel user who's real feel and behavior not to get enough attention, and the interaction between the user and the WebGIS function in the information system, which is the really important. On the basis of analysis and investigation, the author summarized the characteristics of the WebGIS user and the relationship between user and tourism information system function based on WebGIS, which is important to design for the tourism information system that the user really care for. On the basis of summary of the previous research achievements, combined with the Activity Theory and TAM theory, and so on, another important work of the paper is an evaluation model about WebGIS utilization in travel information search were constructed, which is important to research the WebGIS user's behavior characteristic. And the model is validated based on the questionnaire survey. According to the research results, the author, combined with the construction of Tourism Online Project supported by Hangzhou, a beautiful travel city in China, proposed some suggestions for subsequent project construction integrated with WebGIS, which can provide a theoretical and practical support for the project.