Studies On The Design Ideology Of William Morris

William Morris (1834.3.24-1896.10.3) is a distinguished artist, designer, romantic poet and novelist of the 19th century, and he is also one of the pioneers of the socialist movement in England. His importance as both a designer and propagandist for the arts cannot be easily be overestimated, and his influence has continued to be felt throught the 20th century. He was a committed Socialist whose aim was that, as in the Middle ages, art should be for the people and by the people, a view expressed in several of his writings.William Morris occupies an important position in the history of modern design. The aim of this paper is to study his design ideology. The research methods of this paper advocated that William Morris's life should not be separated to different parts as the poet, the designer, the businessman, the Socialist, the protector of ancient buildings and the printer; he was all of these, his life was a coherent whole, and his eventual aim was to create a society that would value art and that would be totally infused with art. This paper is going to explain why William Morris has been called'the father of modern design', his design ideology but not his design practice made this.William Morris always concerned about the relationship of life and culture, at the same time, there is a very profound relationship between his design ideology and his design practice. He is the one of few designers in modern design history who had a huge number of works as well as design ideology, he is a thinker of the designers.William Morris had made significant achievements in the history of modern design. In this case study, the author will discuss the relationship of politics, economy, culture, society and design. At the same time, to do something positive on the study of the History of Modern Design in the content and methods of research exploration.