Research On Design Risk Of Product Innovation

In recent years, more and more companies recognize the importance of design in product innovation activities, and design is regarded as a significant means to implement competitive differentiation, and to enhance product competence and value added. Meanwhile, design is also the core element of maintaining the survival and development for companies. Whereas, on the other hand, huge investments in design still cannot guarantee the final success of product design and development, and for a long time, the success rate of new product R&D design is generally low, thus, there are many SMEs put themselves off product independent innovation.The purpose of this research on design risk is to understand a variety of risk factors in the design process, and its causes, manifestations, evolution processes and impacts, and then make an appropriate and relevant risk control strategy, and effectively reduce the probability of design risk occurrence and reduce the damage of design risk, thereby improving the success rate of product innovation design, and protecting the fruits of product innovation. According to the logic order of identifying problems, analyzing problems and solving problems, the design risk problem is divided into three parts for discussion.The first part is to disclose the problem. Based on the introduction of research background description, purpose, significance of research, content and methods, literature review is fully discussed and the focused topics are mainly on design risk, risk conduction, risk management, product innovation, moreover, the historical evolution of design and product innovation is presented, the development process of the art design and industrial design is introduced, the criticism of the theory of design and product innovation is discussed. This part shows the important contributions of design for the promotion of economic and social development and the importance of design risk research is highlighted.The second part is to analyze the problem. In this part, the concept of design risk is discussed respectively:design strategy risk, design target risk, design process risk, design process risk, design system risk, design quality risk and design intellectual property risks, cases are studied to present risk causes, evolution processes and final results. Furthermore, from the design artistic perspective of risk management, and from the traditional concept of risk, the ancient design ideas, as well as the home and abroad design ideas, risk management is fully explored and discussed in the aspects of its historical process, concept, objectives, procedures and methods. Afterwards, the emerging risk conduction theory is introduced as an important theory for building the theoretical system of design risk conduction and laying the theoretical foundation for risk control strategy.The third part is to solve the problem. In this part, the practical modes are described in details to avoid design risk, which is the core of this research. At first, the fundamental theories of design risk conduction and elements of design risk conduction are presented, the dynamic process of the design risk conduction and its characteristics are revealed, more focuses are put on the identification and measurement of design risk conduction, including the establishment of the design risk assessment system, risk identification and measurement method of the design risk conduction. At last, the control strategy of design risk conduction is put forward on the basis of the full discussion of design risk.Based on the above discussion, this research provides business decision-makers, design managers and design executors with a full understanding of the relationship between design and product innovation, design risk sources and manifestations as reference, a theoretical support of effective identification and measurements of design risk, and the approaches and means of efficient design risk prevention and control. From the perspective of design art, combining relevant theories in management science, this research makes beneficial efforts and attempts to deal with the design risk issues in product innovation activities, and to improve the success rate of product innovation design for companies.