Research On The Development And Coordination Mechanism Of China Express Industry Under The Background Of E-Commerce

Express industry is the emerging industry in our country, and it is also one of the fastest growing industries, whose open degree is higher. According to the operation data of the postal industry in terms of volume from the National Post Office, express industry growth rate is very rapid,2008-2013average annual growth rate of41.33%for five years. Express industry becomes increasingly impact on China’s economic and social development. In January2014, when Prime Minister Keqiang Li inspected SF-express and pointed out:"the express industry economy contacts with people’s livelihoods, and it is the dark horse of the Chinese economy."The coordinated development of industry is to ensure that the electronic commerce network shopping market balance the premise of stable growth. In E-commerce market express industry still faces many problems in our country, the industry price war has been the main melody, also it is low level of competition; Express delivery companies and electronic retailing is more contradictions, the relationship between interest coordination problems to be solved, which seriously restrict the further transformation of the express industry upgrading, an urgent need to establish market main body to actively participate in more interest coordination mechanism. To research on the real reason of express industry competition in E-commerce market and to explore the interaction relationship among market participation main agents has become an important problem to study. Few study from the perspective of mechanism modeling the interaction between courier and other market main agents, so this is also one of the features of this article.Under the background of E-commerce this paper makes express industry development in the process of existing phenomena and problems as the starting point and the breakthrough point, the Courier companies and other market players (electronic retailing, consumer and electric business platform) as the main research object, to study the express interaction relationship between enterprise and market participation main body, to express the relationship between stakeholders as the main target, which this paper also studies the meaning of the synergy. Research ideas from the background of China’s e-commerce on the express industry coordinated development with a view to the micro clear express enterprises and peers, version, and the relationship of the electronic business operators and other market main agent, analyzed the problems and contradictions; meso analysis of express delivery price forming mechanism, the market main agent how to influence competitive cooperation, interest conflict and etc., to explore its action mechanism, realize the coordinated development of promote the express industry; macro study made on the express industry coordinated development countermeasures and Suggestions, from the aspect of Courier companies, e-commerce operators and so on enterprise level; From the aspect of government regulation express industry policy multi-angle all-round to talk about. Aiming at the shortcomings of the existing research and the coordinated development of e-commerce under the background of China’s express delivery industry faced, targeted to discuss practical issues need to solve. Specific innovation points are as follows:1. Courier market price formed mechanism in E-commerce market to study. Firstly, builds express delivery on E-commerce market price formation mechanism analysis framework, and analyses of market participation main body to express the influence of price formation. Points out that the current our country courier price formation mechanism has two kinds:one is price recommendation mechanism; secondly the market competition mechanism, the second is the main. To participate in the price of market main agent——electric business platform operators, access express enterprises, E-retailing (mainly refer to the B2C and C2C sellers on the market), the influence of the role of consumers are analyzed;To build under the condition of incomplete information courier demand function, points out that the model there is way for both sides to achieve the maximum profit. The model results show that the price sensitive coefficient, the greater the express companies, the lower the equilibrium profit. If enterprises want to improve equilibrium profit, you need to take appropriate countermeasures to reduce the sensitivity of merchants on the price. Introduced under the condition of complete information "Bertrand model good shows for homogeneous enterprises implement the price competition will eventually makes no profit each other. It is discussed in the end that the price alliance is not feasible.Through two kinds of modeling analysis, under the condition of courier enterprises lack the non-price competition behavior ability. In order to solve this problem, and finally puts forward some countermeasures and suggestions to promote the express enterprise competition rationalization.2. Research on courier-E-retailing coordination mechanism under the decentralized decision-makingFirstly, to find out the a conflict of interest reasons between E-retailing and courier companies, and this paper establishes of a two-stage game model agent-based approach based on a two-stage interaction between them. The main purpose is to study the competition courier companies under decentralized decision heterogeneous selection strategies for E-retailing affected the price. The model agent and courier agent to maximize their own interests were to adjust their behavior decision:network operators to make their own pricing decisions in favor; while heterogeneous express agent according to changes in the market to adjust its business strategy. This paper selects Fables multi-agent simulation modeling software, the model and simulation.1)."Courier Agent affect competition between the model system" named Experiment2, through different settings A, B two different number of distribution agents. We observed that:a. Strong corporate agents’profits are higher than the weak risk appetite agents’profits. Risk appetite and business strategies related to different. Combined with the reality of the online shopping market, China’s private express delivery companies’appetite for risk is higher than the state-owned, foreign and private enterprises by increasing the supply of production to quickly grow their own, to take a low-cost, high-volume approach to expand market share, the accumulation of their own development resources. of course, this approach is also at the expense of a certain quality in exchange;b. The more intense (the more the number of courier) competition, the lower the sum of the average profit courier agent; courier companies increased output volatility increasing; therefore it is appropriate to introduce e-commerce platform for too many courier companies, which would further disrupt existing market structure.2)."Under decentralized decision-making affecting E-retailing Agent of model systems" named Experiment2. It is the difference in Experiment1. In Experiment1network operators Agent E-retailing Agent to maintain two types of initial prices unchanged; while the experimental2the courier agent network operators are to maximize the benefits for the goal.In this mode, regardless of the strength of risk appetite and distribution agency, the sharp decline in the level of profits, the profit level of network operators has been greatly improved. Consistent with the experimental results is designed and the actual situation.Through this model, we can see that:in the course of interaction, the E-retailing have a greater advantage; as e-commerce operators, they have the responsibility and obligation to participate in to provide a reasonable, open and transparent trading system win integration of resources and the interests of the parties negotiated settlement allocation problem, consider the establishment of a multi-party coordination mechanism restricting network operators, consumers and courier companies, the core is the refinement and indeed the right service obligations, the net’s packaging fees, service charges courier and express delivery companies to distinguish so whether consumers or E-retailing consistent with the express terms of business interests, rule-based, but also to E-retailing constraints misconduct.3. Research on cooperation and competition of Courier industry and E-commerce supplierImported to express the ideas of symbiosis with electricity competition study, analyze its symbiotic mode. Through case analysis method, to express the cooperation with electric business competition, symbiotic collaboration both sides will promote the development of each other, but there is competition.Combined with the related theory in the second chapter, this paper points out that the express industry and e-commerce is mutual symbiotic relationship. By ecological species Lotka-on the competition model, established the asymmetric and symmetric two express mutualism models with electrical contractor. In asymmetric mode, the e-commerce company in a dominant position; in symmetry model, the express and electrical business enterprise gap is not big. In the asymmetric reciprocal mode, express delivery enterprises and electricity enterprises in reciprocal mode symbiotic dependent relationship to each other. By establishing the equations solving system stable equilibrium solution of the two modes, the last in a limited amount of equilibrium conditions are simulated based on MATLAB, the simulation result is consistent with the theoretical derivation, the electronic commerce enterprise and express delivery business in two modes of output level. Through the case study of e-commerce delivery terminal, illustrates the cooperation of the two competing to jointly promote the express and electricity spiral development.