How Does Institution M Influence Patient Decision By Patient Education

With the rapid development of medical technology in today’s society,more and more difficult diseases have been able to be cured.However,there is still a long way to go before new medical technology being familier and recognized by the majority of patients.Conflicts between doctors and patients have become a global problem,so patient participation in the diagnosis and treatment process is very important.The emergence and development of fertility technology is one of the achievements of high-tech medical technology.However,due to the lack of equivalence of knowledge system between doctors and patients,the traditional marketing model has been unable to adapt to the science and technology intensive medical products,resulting in the failure of patients to recognize and choose innovative medical technology.Therefore,the innovation of marketing model is more needed.Patient education is a systematic and interactive means of communication.As a powerful complement to traditional marketing methods,patient education will be taken seriously by medical institutions and practitioners.Since tthe implementation of patient education in M Medical institution,not only many patients have benefited from it,but also the number of patients and the brand awareness of M medical institution have been greatly increased,and it has become the first choice of patients who have the need for IVF.The doctors and nurses of M medical institution educate and export patients.On the one hand,patients can have access to the latest knowledge of IVF in the first time and fully grasp their own conditions.Many infertility patients,through receiving patient education to understand the process of IVF,quickly realized that their problems can be effectively solved through the use of IVF treatment in M institution.On the other hand,patients have a brand new understanding of M medical institutions and their trust in M medical institutions is enhanced.At the same time,the needs of men and women with reproductive needs to become parents were also stimulated,and began to take the initiative to seek solutions and learn information about IVF.M medical institution took the lead in realizing the importance of patient education in IVF medical treatment in marketing,and actively carried out information sessions on IVF technology,salons for infertility patients,and online visits to laboratories to carry out patient education on IVF medical treatment.It effectively reduces the poor information between doctors and patients,promotes the promotion and dissemination of IVF medical technology,and also contributes to the establishment of the brand value of M medical institution.This paper believes that the success of M medical institution is worth further study.Therefore,from the perspective of patient education,this paper hopes to explore the internal relationship between patient education and patients’ behavioral intention to seek medical treatment.Firstly,through literature review and expert interview,this paper divides patient education into three dimensions: basic knowledge education,institutional trust education and need mining education.Then,patients’ perceived value is introduced as the intermediary between patient education and patients’ behavioral intention to seek medical treatment.And the perceived value is divided into two dimensions: perceived relational value and perceived economic value.The research on the model of patient education in M medical institution and patient behavioral intention to seek medical attention is the priority among priorities in this paper.After establishing the hypothesis and model of patient education and patient behavioral intention to seek medical treatment,we firstly adopted questionnaire survey method to collect extensive data,and then used SPSSSAU,Smart PLS 2.0,AMOS 25 and other analytical tools to conduct rigorous empirical analysis to analyze and verify the hypothesis and scale.Finally,the following conclusions are drawn: first,the three dimensions of patient education presented in this paper have significant positive effects on patients’ perceived value;Second,patients’ perceived relationship value and perceived economic value both have a positive impact on patients’ behavioral intention to seek medical treatment.Third,patient education has a positive impact on patients’ behavioral intention to seek medical treatment.It is hoped that the research results will play a guiding role in marketing practice in the future.