| Agricultural environmental pollution has gradually become one of the most prominent environmental problems in China.Excessive application of chemical fertilizers and pesticides,random stacking or burning of straw have made the problem of agricultural non-point source pollution increasingly prominent,threatening the safety of the rural environment.As the most important participants in the agricultural production process,farmers’ behavior is directly related to agricultural environmental issues.The implementation of green production behaviors by farmers can improve the problem of agricultural pollution from the source.Farmers with a high level of education tend to have stronger learning and analytical abilities,and have a deeper understanding of things.Then,under the influence of social network,what impact does the education level have on the green production behavior of farmers? What is its specific impact path? How to use the positive influence of rural education development to promote farmers to implement green production behavior?Focusing on these problems,this paper,on the premise of reviewing relevant domestic and foreign literature,is based on the theory of human capital and planned behavior.First,based on 570 pieces of micro-data obtained through field research,it analyzes the education level of sample farmers and the status quo of green production behavior.Second,the ordinal Logistic regression model is used to empirically test the impact of education level on farmers’ green production behavior,and the moderating effect of social network is fully considered.Third,the impact path of education level on farmers’ green production behavior is analyzed,and the Bootstrap method is used to conduct robust analysis.Finally,it analyzes the difference in the impact of education level on the implementation of green production behaviors of different types of farmers;based on this,draws research conclusions and puts forward corresponding policy suggestions,which has important practical significance for guiding farmers to implement green production behaviors and improving the agricultural ecological environment.The basic research conclusions are as follows:(1)The overall implementation of the green production behavior of the sample farmers is not optimistic.(2)Education level has a significant positive impact on farmers’ green production behavior,and social network positively moderates the impact of education level on farmers’ green production behavior.(3)The education level not only directly affects the green production behavior of farmers,but also indirectly affects the green production behavior of farmers through value cognition.(4)Compared with large-scale farmers,the impact of education level on the green production behavior of small-scale farmers is more significant;the impact of education level on the green production behavior of part-time farmers is not significant,but it has a significant impact on the green production behavior of non-part-time farmers.positive influence.Based on the research conclusions,combined with the actual situation of the research area and research objects,this paper has the following policy inspirations:(1)Pay attention to the development of rural education,and promote the implementation of green production behaviors by improving the education level of farmers.First,increase public investment in rural compulsory education.Second,strengthen the construction of rural education system.(2)Multi-dimensionally improve farmers’ value cognition of green production behavior.Strengthen the publicity and education of green production,starting from publicity channels and publicity and education content.(3)Expand and strengthen the social network of farmers.By strengthening and expanding the social network of farmers,give full play to the information dissemination and diffusion role of the social network of farmers,and improve the enthusiasm of farmers to implement green production behaviors.(4)Develop differentiated green production promotion strategies by groups.Differences among farmers need to be considered when formulating promotion policies for green production. |