Research On Social Network,Risk Preference And Farmers’ Green Agricultural Technology Adoption Behavior

Water-saving drought-resistant rice technology such as water,fertilizer,save time and reduce non-point source pollution,the advantages of the technology to deal with water tension,promote sustainable rural development,promote the transformation of traditional agriculture to modern agriculture play a significant impact,the technology is not only in the maintenance of food safety in our country,as well as relieve resource constraints on economic and social development,Provides a strong scientific and technological guarantee.However,although this technology has many advantages,but in the process of popularization still exist certain obstacles,such as the individual regions is limited by certain propaganda,farmers have no widely used water-saving upland rice technology,low technology adoption,the using time is shorter,led to the economic and social benefits of the technology are not fully play out.Social network and risk preference play an increasingly critical role in the adoption of green agricultural technology by farmers.On the one hand,by using social network,farmers can obtain the technical information they need to the maximum extent,achieve the purpose of assessing the expected benefits of technology,and reduce the risks in the process of technology adoption.On the other hand,risk preference,as farmers’ prediction of technical risk,can give some intervention,guidance and control by taking certain measures.Therefore,how do social networks and risk preferences affect farmers’ decision making and adoption time of water-saving and droughtresistant rice technology? How can agricultural technology extension agencies use social networks and risk preferences to improve the efficiency of technology extension? The answers to the above questions can broaden the path for the extension agencies of water-saving and drought-resistant rice technology,and then promote the adoption of water-saving and droughtresistant rice technology by farmers.This article research mainly from social network,these two factors,the risk preference of farmers’ social network and risk appetite of multidimensional characteristics,calculation of social network and social network each dimension index,thus further analysis of the social network,the risk preference of water-saving drought-resistant rice technology in the decision making and using the influence of the time,these studies have very important theoretical and empirical support for promoting the popularization of this technology.Firstly,according to the field survey data of Anhui,Jiangxi and Zhejiang provinces,the data of farmers’ adoption of water-saving and drought-resistant rice technology were collected,and the problems existing in the actual application of this technology were summarized.The second is to collect and sort out published research results,define the meaning of social network and risk preference,and determine which dimensions constitute its connotation.In this process,factor analysis is used to measure the comprehensive index of social network and the indexes of each dimension.Thirdly,the influence mechanism of farmers’ adoption of water-saving and drought-resistant rice technology was clarified,and the Heckman sample selection model in mathematical statistics method was used to analyze the influence of social network and risk preference on farmers’ adoption decision and adoption time of water-saving and drought-resistant rice technology.Finally,summarize the above research content,and put forward effective suggestions and improvement measures.Five important conclusions of this study are as follows:(1)There are still some farmers in the survey area who do not know much or do not know much about water-saving and drought-resistant rice technology.The main reason is that farmers have a relatively single access to agricultural information.At the same time,farmers do not have a comprehensive knowledge of water-saving and drought-resistant rice technology.Farmers who do not use water-saving and drought-resistant rice technology mainly do not understand the technology and the high seed price.At present,there are four main problems in the promotion of water-saving and drought-resistant rice technology for farmers,namely,the lack of technical publicity,the need to strengthen technical guidance,the urgent need to cultivate new professional farmers and ensure the increase of farmers’ income.(2)Social network is a kind of network,in which members maintain contact by sharing information,exchanging resources and sharing knowledge.This network is characterized by long-term stability.Social network includes four dimensions,namely network learning,network reciprocity,network interaction and network trust.In the structure of social network,the most influential factors are network trust and network learning,followed by network interaction,and finally network reciprocity.(3)Risk preference refers to the behavioral response of farmers when they make agricultural decisions.This decision is crucial but at the same time faces the uncertainty of the results,thus the psychological state of farmers.The research dimension of risk preference in this paper is divided into three dimensions: risk perception,risk avoidance ability and risk response.In the three dimensions of risk preference,risk perception and risk avoidance ability have a significant negative impact.(4)Social network has a significant positive effect on the decision and time of adopting water-saving and drought-resistant rice technology,while the corresponding risk preference has a significant negative effect.(5)According to the research on the adoption decision and adoption time of water-saving and drought-resistant rice technology by farmers from the four dimensions of social network,whether from the dimensions of network trust,network learning or network interaction,the results are significantly positive,while the impact of network reciprocity is not significantly positive.In the three dimensions of risk preference,compared with risk response,risk perception and risk avoidance ability have a more significant negative impact on farmers’ decision-making and adoption time from water saving and drought resistance to technology adoption.