Research On The Optimization Of The Anchor Training System Of A Media Company

For media companies that carry out online celebrity brokerage-related businesses,anchor artists are their core resources.How to establish a complete training system,train the anchors,and make them grow into internet celebrity anchors with superb business skills,competent anchor positions,and the ability to realize traffic monetization,is an important task for the operation of media companies.Taking A media company as an example,the dissertation discusses the anchor training system optimization of A media company's anchor competency quality and competency as the starting point from six parts through the combination of theory and practice.The first chapter is the introduction,which expounds the research background,research significance,research purpose and main content of the thesis,and selects the research ideas,methods and routes.The second chapter is the theoretical overview,which discusses the concept of competency theory and its definition,introduces the construction of competency model,and summarizes the application of competency model in employee training.The third chapter is the current situation and analysis of the anchor staff training system of A media company.It analyzes the existing deficiencies of the current training system from the aspects of training system,training content,training resources and training methods,and determines the specific problems in the current training system.Then carry out a cause analysis.The fourth chapter builds the competency model of the anchor staff of A media company,using the literature method,the questionnaire survey method and the Delphi method to obtain 6 competencies,and scientifically and reasonably determine and build the competency model.The fifth chapter analyzes the training needs based on the competency model,combined with the problems of training diagnosis,from the perspectives of analyzing the needs of the training system,improving the training planning process,improving the training implementation process,adopting a variety of training methods,and establishing a training evaluation mechanism.The optimization strategy and safeguard measures of the anchor training system of A media company,discuss the feasibility.The sixth chapter is the conclusion and outlook,which summarizes the research of the thesis and states the findings in the research process of the optimization of the anchor training system and the problems to be further studied.By introducing the employee competency model into the anchor training system,the dissertation establishes an anchor training system with political quality and professional quality,innovative learning ability,personal characteristics,business ability and teamwork ability as the key factors of training,and improves the training organization system and training.The process system and training guarantee system improve the pertinence and effectiveness of anchor training,and help the stable and healthy development of A Media Company.