Research On The Network Communication Of ACGN Fan Works Of Bilibili From The Perspective Of Fandom

ACGN culture is a youth subculture with strong influence,which has attracted a large number of fans on the Internet and in the real society.The fans of ACGN culture regard the ACGN works and characters as the objects of infatuation,showing the obvious characteristics of "fandom".Based on the research of John Fisk,Henry Jenkins and others,and borrowing the previous summary and interpretation of "fan culture",this paper studies the communication process of the works of ACGNl fans by taking the creator of the ACGN content in the bullet screen video website Bili Bili as the main research object.In the new media technology environment,the popular text based on video gives more openness to the creation of ACGN fans,so that they can carry forward the fan culture of entertainment first.The works of ACGN fans are mainly exposed through the distribution of the official website,and then enter the interpersonal communication channel of the fan community.In the process of communication,they produce new meaning and derive new communities,and the creators gain the cultural capital of fans.This kind of cultural capital consists of a set of circulation channels different from official cultural capital,but sometimes it can also be transformed into official cultural capital and economic capital.Firstly,starting from the ACGN fan group,this paper summarizes the fan culture representation of the ACGN fan group through the observation of the network ACGN community and the research on the relevant literature of fan culture.ACGN fans have the tendency of other mass culture fans to watch and actively participate in the text,and use their own media technology to engage in cultural production and dissemination.Most of them are young and have no social status.In reality,they belong to the proletariat and are in a subordinate position in culture.However,they are the most active people on the Internet and have the earliest contact with new technologies and new consulting.Next,this paper deeply expounds the various links of the dissemination of ACGN fans' works,and analyzes the elements combined with examples and the investigation of fans.The communication subject of the ACGN fan works has the nomadic characteristics described by Fisk and flows between different communities and texts.The works of ACGN fans are spread from official channels and reproduced for many times in private channels,which brings the feedback of cultural capital and economic benefits to the creators.However,in the cultural production and dissemination of ACGN fans,there are still problems of fans' complacency and irrationality,the risk of being hijacked by consumerism,and the ownership of copyright after multiple creation and misappropriation of the text.To guide the ACGN fan culture to develop in a better direction and help the benign cultural production of fans,the mainstream culture and officials should first improve the relevant system construction,protect the independence of fans,limit the alienation of the cultural industry to the public,and participate in the cultural production of fans,so as to obtain the right to speak in the fans.In this process,the creators among fans can play an active role.