Research Of Guangming Daily·Zhiku

Think tanks refer to consulting and research institutions that specialize in developmental research and provide high-quality solutions for social construction and national development.Their work requirements are a real experience and in-depth grasp of the development of the times,and a keen perception and precise judgment of the internal and external environment.The role of development is an important part of the public policy research and formulation process,and its historical mission is to build a complete national modern governance system.In recent years,with the introduction and improvement of relevant policies and opinions,the concept of building a new type of think tank with Chinese characteristics has gradually been incorporated into the national modernization process,and under the impact of the wave of traditional media's development and construction of think tanks and related businesses in the context of integrated media,Guangming Daily's idea of developing think tank related businesses also came into being.Relying on Guangming Daily's intensive pursuit of academic theory and advancement,and a high degree of cultural awareness in the dissemination of ideas,the ZHIKU perfectly linked the academic attributes of Guangming Daily to the core function of the page's management and enlightenment at the beginning of the publication,and consolidated it.Based on the development basis for the research and publication of the results of the layout,and with the natural advantages of Guangming Daily in social influence,credibility,and professionalism over traditional think tank publishing platforms,the think tank version has been built to take think tank research as the core and regularly published articles and research One of the professional sections of think tank research and release in the form of results.In the process of researching the object of "Guangming Daily·ZHIKU",918 articles and results available in the "Guangming Daily·ZHIKU" as of December 31,2020 were selected as the research samples.Topic categories,detailed quantitative analysis of various statistical articles,summarized and analyzed the think tank version around "think tank construction governance","modernization","three rural development plans","conference report interpretation" 4 The content characteristics presented by the topic categories of the major feature sections;by examining the current status of the think tank version,combined with the research articles published on the page and related page materials,from the editing method,report form,team composition,communication channel and the news version Corresponding relationship five aspects explored the characteristic editing method of the think tank page layout,the report form of multiple topic construction,the talent guarantee team composed of top experts,the collaborative and efficient all-media communication matrix,and the symbiotic environment of the think tank version and the news version.The spark of friction;based on the study of content characteristics and the analysis of form characteristics,it explores the insufficiency of the think tank version in the evaluation of the decision-making level and the public opinion field,the lag in the content production process and the release mechanism,and the research on innovation and science Weak links in the operation and promotion of the“We Chat-Weibo-Guangming APP” platform,and the backward construction of big data platforms,and other think tank versions currently have problems,and proposed the establishment of a policy impact assessment standardization system around the effect evaluation mechanism.Social influence monitoring system,monitoring cooperation with tripartite data analysis institutions,and suggesting relevant departments to introduce a talent flow mechanism,ensuring that think tank version participates in the decision-making process,etc.;suggesting optimized layout talent allocation around production release procedures,formulating standardized production processes,and streamlining release mechanisms,Formulate content operation strategies and mobilize the internal enthusiasm of the newspaper;put forward the establishment of a dialogue and exchange mechanism,build an open newspaper system,cultivate compound think tank talents,innovate scientific research methods,create an independent research system,establish an academic committee and set up related inspectors around content quality assurance suggestions on standardized mechanisms.around the platform operation and promotion,put forward a special optimization plan and promotion strategy for the "two micro and one end";around the think tank big data construction proposed to build a big data basic platform,establish a data development ecology,cultivate big data thinking and A series of corresponding optimization strategies and specific measures,such as cultivating the construction of a big data talent team,will create more space and more imagination for the future development of "Guangming Daily·ZHIKU".