A Study On The Cultural Heritage Edition Of Guangming Daily

With the rapid development of social economy,people’s material life level enhancement,and the demand for spiritual culture is increasingly strong.Cultural heritage is the spiritual home of national culture,it is the witness of human civilization.The protection and inheritance of cultural heritages are the missions of every generation.The inheritance and protection of cultural heritages need the efforts of the society from all over the world, among them, the spread of the media plays a vital role.“Guangming Daily”, as the direct leadership of the central committee of the communist party of China national mainstream media,it is the spiritual home of intellectuals and contains a profound cultural background.The Cultural Heritage Edition of the “Guangming Daily”was founded in January 8, 2010.It based on "people", in the form of illustrated and disseminating the knowledge of cultural heritages to readers in simple words.It has distinct characteristics.This paper mainly in the Cultural Heritage Editions of the “Guangming Daily”from 2010 to 2014 as a case study, based on the number of articles, pictures and the setting up classified statistics.It analyzed the characteristics of focusing on program planning,excavating the theme deeply,graphic design diversity,readability and entertaining,emphasis on the inheritance of intangible cultural heritages,and using the agenda-setting to protect the culture heritage.It summarized the shortcomings of repeated pictures, editing not rigorous, publication date is not stable, timeliness,and too few negative reports.Then it brought some revelations to other media reports through its experience : using the agenda-setting correctly,disseminating the knowledge of cultural heritages,focusing on in-depth reports and the people behind the cultural heritages,paying attention to the layout design,showing the features of the column.In the end,the author puts forward two suggestions to the propagation and protection of cultural heritages:mutual integrating between media, strengthening the dissemination of the cultural heritages knowledge,training professional talents,constructing the teams in protection of cultural heritages.