"Guangming Daily" Reported Figures Technology Research

Science and technology plays an important role in human production and life. Inthe process of China’s modernization, social science and technology workers is themain activity is the development of the national economy, enhance the comprehensivenational strength in an important force to be reckoned with. Build public awareness ofscience and technology workers in this group is largely dependent on its mediacoverage and publicity, media coverage and the technological character of its imagehas become more public awareness of science and technology workers visuallywindow.Technology figures reported to the scientific and technical workers reported as themain target, has reported the contents of science, life science reflects the glory, for thepublic to assume the characteristics of popularization of scientific knowledge. NewCentury (2000-2012) study since "Guangming Daily" reported figures show thatscience and technology, science and technology to build the image of the characterwith the media propaganda typical technological character, creating a socialatmosphere scientific purposes."Guangming Daily" reported figures in science and technology, through thecharacters of gender, profession, occupation and ethos four basic aspects to render theimage of the character, and reported in the form of the genre through the report, thereport layout, focusing on three aspects to the performance reported in the reportprocess, the formation of a linear wording "small point", focus point "close-up" type,multi-line interlaced "parallel" text-based diversified characteristics."Guangming Daily" on the issues set out to build the characters of thecharacteristics of the times, reflect the dynamic character of science and technology,and science and technology are good at focusing typical characters under the hotevents, and to show the nature of the characters portrayed by the scientific spirit; andTechnology Information the integration of the scientific characteristics constructedcharacters, for scientific knowledge clever analysis, interpretation of the relevantscientific facts prominent characters popularization; Meanwhile, the use of multi-anglefeature to build diverse characters, showing not only scientific and technologicalcharacter rigorous political image, but also revealing its rich life image.The current "Guangming Daily" reported the presence of women in science andtechnology technology figures reported figures significantly less than normal, reported narrower field of view and the subject matter as well as to build the core beneath theimage of the true nature of the lack of science. To further enhance the "GuangmingDaily" spread effect on the figures reported in technology, you need to broadenhorizons and expand coverage, enhanced news "Three Approaches", reported thecontent of science has done more closely explored.Can be expected, with the deepening of education strategy and technology workerswill play an increasingly important role,"Guangming Daily" media image technologyto build the characters will be further developed, and then radiation to the morepractical work of media go for the public understanding of science, scientistsunderstand more and better public media platform.