Characteristics Research Of Guangming Daily’s Guangming Editorial

Accompanied by the thriving editorial hot for the third time,today editorial development has been further perfection.No longer limited to the news,and gradually to develop in the direction of the Internet and New media.Today,society no longer tend to get the information,focuse on in-depth interpretation of the events and experts in the field of industry,the reader focuse that media express the views.It shows that the arrival of view era. Guangming Daily, based on the “Guangming editorial”column as the research object,the research sample selection a nature editorial article in 2014,three angles to analyze and research the characteristics of “Guangming editorial”,namely,characteristics of subject, characteristics of comment, characteristics of transmission.Feature of topics from the topic sources,focuse on the content and layout arrangement of the advantages of convenient and quick analysis,summarizes the characteristics of the selected topic mainly around social comprehensive event.In terms of presentation,column tend to more perspective of view expressed in pluralism,the official language into folk expression, ground, wealthy life atmosphere.Topic selection and clever presentation determine the column on the communication effect of readers.“Guangming editorial”have the author group,who is in the industry domain expert or a particular topic in-depth study of the media,they not only has the skill,certain social prestige and authority in society or in the industry.They write articles for industry development and social progress has a leader type reference value.The characteristics of the column can understanding to the “Guangming editorial” on the cause of Chinese Journalism Awards in a short time,its development and management mode has revelation and reference for the similar column.