Research On The Introduction And Publication Of Fictional Bestsellers In China In Recent Ten Years (2010-2019)

In recent ten years,fictional bestsellers have achieved great consequences in terms of quantity scale and book quality.With the growingly frequent international copyright trade of books,the introduction of fictional bestsellers has been developing steadily in China,occupying an increasingly important position in the field of bestsellers.It not only creates huge profits in the book retail market,but also promotes the rapid development of China's publishing industry and cultural progress.Starting from the bibliographic data,publishing theory and practice,the paper studies the imported bestsellers that are on the top 30 of the monthly list of open volume fiction bestsellers from 2010 to 2019,and makes a great deal of investigation and analysis on the introduced fictional bestsellers in recent ten years,and strives to make a rational understanding of foreign fictional bestsellers by combing,summarizing and systematically thinking about the introduced fictional bestsellers.This paper discusses the positive experience and disadvantages of selling books in the course of introducing and publishing,and takes some effective and healthy suggestions forward for the rapid development of the introduced fictional bestsellers.In addition to the introduction,the first chapter,based on the collected bibliographic data,makes an exhaustive investigation of the evolution and changes of the introduced fictional bestsellers in recent ten years from the aspects of the list,subject categories,source countries,authors and publishing institutions.The second chapter makes a multidimensional analysis of the reasons for the hot sales of the introduced fictional books from the text content,author,publishing institutions,social and cultural environment.On the whole,the reason why the imported fictional books on the list can be sold well is that they fit the social psychology and public mentality of the specific era,the text is popular and has strong readability,the book publicity and marketing are all-round and three-dimensional,the author is famous and the book design meets the needs of readers.In the last two chapters,the author construes the issues indwelling in course of introducing and publishing fictional bestsellers from the aspects of topic selection,translation,marketing and copyright,and takes his own thinking and propositions forward according to the issues in existence,it is found that there are some problems in the process of introducing and publishing fictional bestsellers,such as the homogenization of topic selection types,the lack of new book market appeal,the uneven quality of book translation,the distortion of some book publicity content caused by excessive marketing,and the lack of excellent translators and copyright trading talents,so as to offer suggestions for the introducing and publishing of fictional books in the not-too-distant future,and offer certain reference for the "going out" of fictional books in China.