A Study On The Communication Voice Of CCTV News In The Age Of Media Convergence

In advance of the rapid development of new media,traditional mainstream media are facing opportunities and challenges.Therefore,promoting the development of media convergence has become the common choice of mainstream media at all levels in China.How to promote the transformation and development of traditional TV news columns and improve the effect of TV news communication is an urgent problem to be solved in TV news columns.Practical experience shows that the communication of voice plays an important role in promoting media convergence and enhancing communication effect.CCTV News is the pilot of China's TV news.The study of the communication voice of CCTV News in the era of media convergence has important guiding significance for China's mainstream media in the aspect of media convergence,especially for promoting the integrated development of TV news columns and building a new mainstream media.Since its premiere in 1978,the news Network has experienced a historical evolution from official,civilian to dialogue.In the era of financial media,"CCTV News" connects the TV platform and the new media platform,grasp the tone of the platform,reshape the communication language,and realize cross-media communication.In the TV platform,innovation,create friendly language;in the new media platform,with the stereo communication matrix to enlarge the mainstream volume,realize user dialogue.Under the guidance of news narrative and cross-media narrative theory,respectively using the construction week sampling and continuous day sampling method of the news TV News platform and new media platform transmission content sampling,and comprehensive use of multimodal analysis,comparative research,case analysis on the TV News platform anchor image,picture presentation,sound application,text expression to specific analysis.The formation of the communication language of CCTV News in the era of financial media is the result of multiple factors.Technological change and the change of communication mode have broken the traditional news narrative mode.In the process of promoting media transformation and upgrading,the concept of user center has risen,and the user information receives psychology and habits to stimulate the communication language innovation.In addition,the guiding concept of improving the style of news and the realistic demand of reshaping the brand image boost the change and innovation of the communication form of CCTV News.In the era of media convergence,the communication voice of CCTV News has practical and reference value.Dialogational communication voice has the value of enhancing the humanity of political news,realizing the "youth" communication of the mainstream voice,and further enhancing the influence of CCTV News.This sets up a sample for the transformation and development of other TV news programs,and brings inspiration.Other TV news programs can also get close to users by strengthening text dialogue,detailed presentation and cross-media narrative,and strengthen the dialogue with users.