Beyond Voice And Skills Rethink The Errors By Broadcasters Or News Anchors Of CCTV News

This research starts with the live qualities and abilities of the CCTV's broadcasters or news anchors under the background of news live normalization and news program informatization,and uses content analysis to conduct a systematic analysis of the "errors" by broadcasters or anchors of the CCTV news program.The research results broke through the perceptual knowledge of the "errors" by broadcasters or anchors in past academic studies or mainstream public opinions.The"errors" are not incidental,nor are they inevitable.Most of the broadcasters or news anchors of CCTV news program benefit from voice skills and language skills,but they are subject to the conservative concepts and they rely too much on manuscripts and sometimes fall into words and ignore the value and significance of news information;they should stick to the credibility of the professional principles,but they don't know what they said;they undertake major international and domestic reports,but their international perspective and professional background are obviously inadequate;once they break away from the manuscript,the accuracy of information and language expressions is prone to problems.They are anchors of news,but they do not fully possess the professionalism of journalism and professionalism of journalists;they should be the core of a program,but they should be freed between the roles of"master" and "the third person." They pursue sincerity,but they are unable to switch freely between mass communication and interpersonal communication;they pursue dignity but are in an inappropriate position in the operation of studio equipment,manuscript management awareness,and lack of ability;they express their love for broadcasting,but they also appear to playthe phone during the live broadcast.Therefore,under the background of normalization of live broadcasting,specialization of channels,and informationization of news programs,there is an inevitability of errors in the broadcast of CCTV newscasters.The fundamental reason is the lack of news professionalism,professionalism of journalists,and lack of credibility in the principle of credibility.CCTV should clarify the identity,roles and functional attributes of announcers and news anchors,and update the concept,standards,and methods of selection,recruitment,and training of news anchors for news broadcast programs.Adhering to the journalism professional standard is the first principle for creating national and international news anchors.