Research On Broadcasting Voice Of CCTV News From The Perspective Of Political Communication

The study of any program should be based on its program background,program purpose and its development course."News broadcast" as China's "old" TV show,from its(2021)43years,with the constant change of media environment and preferences of postmodernism viewers rheological and a series of reasons,"news broadcast" has experienced several changes,only between the microphone and journalism effective to obtain the greatest common divisor.Despite continuous efforts to increase its "journalism",strengthening national identity,conveying ideology and highlighting ceremonial functions are the foundation of its programs,and "political orientation" is still its primary appeal.Especially in the current media environment of information efficient dissemination,the political standard of "News Network" has become its indisputable utility.Therefore,this paper starts from the program standard and studies the broadcast voice of "News Network" from the perspective of political communication.First of all,the broadcast voice is defined more systematically,and the detailed contents of "language" and "mode" are sorted out and summarized.Secondly,according to the logical relationship between the three forms of political communication(political propaganda,political communication,political marketing)and the forms of media discourse,the broadcast voice of "News Network" is divided into: propaganda voice,communication voice and marketing voice.The study of the "news broadcast" broadcast voice,by combing show samples,combined with the policy guidance and the transformation of political communication context,found that since 2011 the "news broadcast" broadcast voice "polymorphic" landscape,namely publicity voice to voice communication,promote the organic combination of voice and voice communication,new media marketing voice just beginning.These three broadcast voices "perform their own duties",take care of each other and work together to provide new potential energy for the effective communication of political information in China,and highlight the new realm of the development of political communication in China.Through the research,it is found that the research on the broadcast voice of News Network is limited only from the perspective of news communication,so the suggestions and opinions on its voice are not comprehensive.The historical change of broadcast voice embedded in the development path of the three forms of political communication not only enriches the in-depth analysis of the interactive relationship between broadcast voice and social transformation,but also makes it more calm,objective and enlightening.