| " CCTV News " as China's ace TV news program,from the beginning of the program was given a unique mission.In the " CCTV News " in the course of development,for a long period of time,the program has maintained a high attitude to the audience to disseminate information,showing from high to arrived and I said you listen to the communication posture.This kind of news voice in the planned economy and a single era of media,by television viewers accepted.With the economic system changes and the rapid development of the network,people accept information more rich and diverse,media development to market-oriented,television programs to meet the needs of the audience as the goal." CCTV News " because of its unique career and tasks,changes in the economic system has no impact,the program still maintained a stable program voice.Since the 18 th,the change of the news network of the " CCTV News " promoted by the change of the style of the party has led to the widespread concern of all circles of the society.The characteristics of the television news in the new era show the characteristics of affection,CCTV News "in the hearts of ordinary people the impression.With the news of the law of value and the audience as the center of the return of journalism," CCTV News " to reduce the amount of political news coverage,to enhance the people's attention,full respect for the concept of the audience,from the perspective of people for news information,These changes are conducive to enhance the credibility of the program and influence,is conducive to better play the role of the media to promote social development.Since the beginning of 2013,the " CCTV News " has accelerated the pace of reform and development,from the production of ideas to specific details,a top-down,throughout the television news program in all aspects of the reform of the wind rise.We see the " CCTV News " began to enhance the people's livelihood news reports,take the initiative into the lives of people,concerned about basic necessities;host words are cordial,more body language into the broadcast;program form flexible,change stereotypes.At the same time,with the continuous application of new technologies,but also makes the " CCTV News " program content presents a wide range of forms of expression.In the Internet age," CCTV News " as a traditional media program representative,conform to the development of the times and the needs of the audience,expanding the communication channels.CCTV news "three micro-one end of a network," the integration of the development of the media to enhance the spread of the program results.People can travel through different channels,do not take time and place restrictions,access to news and interaction with the program," CCTV News " is also more concerned about the social hot spots in the network,to enhance the interaction between the program and the audience,so that the audience in the emotional And the way more recognition of program changes."CCTV News " many changes,constitute a new era of television news under the new changes in the voice,has also been widely recognized by the community.While we can see the progress of the CCTV News voice,we should also be aware that the changes in the tone of television news are not complete,and there are still many shortcomings.Such as the fact that the phenomenon of political news coverage still exists,the leaders' activities,the news of the conference still occupy the main layout of the program,the lack of improvement in the interpretation of documents,etc.,which led to the emergence of age in the " CCTV News " audience in recent years Of the rupture of the elderly audience is relatively stable,the young audience and middle-aged audience loss,hinder the overall development of the program television news voice... |
PDF Full Text Request