Research On Factors Influencing Users' Willingness To Upload Documents Using Online Document Sharing Platform

Online document sharing platform is a website platform for document sharing.On the one hand,users can upload doc,PPT,XLS,TXT,PDF and other documents such as teaching materials,examination question bank,professional materials,official document writing,legal documents,research reports,work summary to the platform and share with other users.On the other hand,users can also read and download documents through the platform.Meanwhile,users can also socialize and interact with other users through the platform's built-in functions such as identity authentication,following,rating,and commenting.From the perspective of practice,since its birth,online document sharing platform has developed and flourished rapidly,and now it has become an important source of knowledge works and information documents for people to study and work.From the perspective of theory,there are not many systematic researches on online document sharing platforms at present,especially from the perspective of document suppliers,and there are even fewer researches on the factors influencing users' willingness to upload and share documents on online document sharing platforms.Therefore,this study has high theoretical significance and practical value.This study first reviews and combed the related domestic and international relevant historical documents,and then defined and elaborated the virtual community,knowledge sharing,C2 C trading platform,open online document sharing platform and other related concepts and social exchange theory,identity propagation theory,information system success model and relevant theory,and then on this basis,build a systematic and practical stronger users upload online document sharing platform to share documents will influence factor theory model.At the same time,the fact data was collected by questionnaire survey method,and the collected fact data were statistically analyzed by smart PLS software.The empirical analysis shows that the theoretical model is significantly valid.After completing the above steps,the research conclusion is drawn that six factors,such as platform credibility,community sharing culture,self-efficacy,platform quality,sharing cost,and user benefit,have a significant impact on users' willingness to upload and share documents on online document sharing platform.Finally,based on the research conclusions,the management Suggestions for the future development of the online document sharing platform oriented to practice are put forward: From the perspective of the platform,the first is to strengthen the platform brand construction,enhance the credibility and influence of the platform;Secondly,we should strengthen the construction of community culture and build an open and sharing community culture.Third,to strengthen the platform quality construction and service construction,improve user experience and self-efficacy;Fourthly,the incentive mechanism of the platform for users should be optimized to enhance their sense of achievement and satisfaction.Fifth,focus on the main user group,improve and enhance the marketing strategy.From the perspective of users(document suppliers),the first is to pay attention to knowledge classification management,the second is to adhere to the concept of open sharing,and the third is to establish long-term value thinking.