Research On The Media Role Specification Of The Children's TV Program Host

As a very special group in the TV audience, children are constantly influenced by children's television program. The host of children's TV show, as a spokesperson who can directly transfer the information of program, plays an important role in the building the value standard of wrong and right, good and evil. They also play an important role to children's physical and mental growth. An excellent children's television program host must be committed to understand the physiological and psychological characteristics of the audience ? The hosts should fit the role expectations of audience on the host to look forward as much as possible, including external form, expression and inside information literacy. Accurate media role positioning of host is the key factor that decided the success or failure of the children's TV show.However, there are many problems in the creative ideas and creative practice of our children's TV show hosts. Children's television program brings joy also exposed some defects. To emotional planning of false dismantling the emotional judgment, to the direct utility to instead of the children's cultural personality, typical, with pleasure and amusement replacement with children's cultural enlightenment, laid the foundation. Therefore, programs imitate each other. Programs lack of personality and innovation. Host began to loose and follow their inclinations in children's television show. Some noe wears very strange clothes and dye colorful hair. Someone can gain a "armour" grade in the examination of mandarin proficiency test, but show a stiff of Hong Kong and Taiwan cavity in program. They obstinately pretend a pair of whine appearance, although they are nearly middle-aged. They think that this is really a fashion and charm. All of these reflect the lack of media role of host.Therefore, it has important practical significance to study the role of TV program host in children.This paper will analyze this problem by examples.At the same time, the author will study and research that how to shape the media's role of host in the children'stelevision show, in order provide positive, healthy and high grade spiritual food to children.In the first part, the author will give a definition of media role and the media role of children's television programs host. The author will also explains the importance of the medium role of children's TV show host by combining with children's age characteristics and psychological characteristics. Children's television presenter has a deep effect on children's cognitive, thinking and aesthetic.A large number of surveys show that the children's television programs is children's favorite programs. The host of children's television show their effect through the program which is the specific forms of media. It can be said that the children's television show host is a indirect "significant others" the process of children's growth.In the second part, the author will analyze the anomie of children's television show host media role by some specific program examples. This research will analyze from six ascepts: from host discourse image, "profiling", didactic phenomena, lack of feedforward information, lack of feedback channel and did not follow the "child centered". Currently some children's television show host simply imitate and lack of innovation. They speak in Hong Kong and Taiwan cavity and lack of patience and respect on children. They also lost their humanistic care. With pleasure and amusement replacement with children's cultural enlightenment, children's television program bring joy and convenient. However, exposed defects should be pay attention to.The standard of children's TV program host's media role is expound in the third part. When talking to become a career and sound propagation language become daily life need, the professional and special of host role has become necessary. In other words, it not only has their own unique professional attributes and characteristics, but also has professional standards and norms which can not be replaced by other subjects.Children's television show host only can obtain natural communication and spiritual pleasure by understanding children's cognitive and psychological rules and building a equality relationship with children. At the same time, the host need to establish their own personality characteristics and constantly improve their own quality, in order tomore accurately shaping the media role.In the last part, the author will analyze the externalization of the medium role by Combining with specific children's TV programs. In order to accurately express feeling, hosts not only need oral language, but also need the manners of body, facial expressions, facial make-up, costumes and so on.The show of thoughts and feelings is very subtle. The smiles and gestures, glances pasts and look changes of host can transfer information and reflects their inner activities. Hosts show their feelings by matching the external language and sound language.Faced with a variety of anomie of children's TV show host, we have to do our best and positively solute. This can establish norms and shape the media role of host.We don't expect to make education become happy, but we have to make happy have education significance through media. This kind of happy is relaxed, humorous and full of true feelings. It is difficult to be dismissed. Children's TV program host should shoulder the responsibility of caring for the audience and shape their own role in the media. so that children can have a happy childhood in a healthy and positive media environment.