On The Transformation Of Contemporary Agricultural Programs And The Positioning Change Of The Host

With the development of economic and social development and progress,people's rising living standards,the life rich,great changes have taken place in rural,agriculture is more modern,professional farmers also arises at the historic moment.More attention has been paid to the countryside.China is a big agricultural country,and the "no.1 document" issued by the central government on supporting agricultural development is enough to show the concern for agriculture,rural areas and farmers.In the party's 19 big report,it puts forward the "agriculture,countryside and farmers problem is a fundamental problem in the national economy and people's livelihood,must always solve" three agriculture "problem is the work priority." Therefore,agricultural programs have become the main media platform to promote and serve "agriculture,rural areas and farmers" in the new era.In the new era,the whole society attaches great importance to the issue of "agriculture,rural areas and farmers".How to better play the role of TV platforms,disseminate the latest agricultural policies and enrich farmers' agricultural knowledge? First of all,this paper analyzes the influence of media social environment on agricultural TV programs in the new era and puts forward new requirements,and then probes into the positioning of hosts who adapt to the characteristics of agricultural program communication in the new era.Based on the form of novel,rich in content in recent years agricultural programs,as well as the author himself in the creation of ecological agriculture TV talk shows in the practice,can adapt to the new era under the agricultural show anchor relocation problems are studied,put forward specific Suggestions on improving the capacity of the host.This paper is divided into four chapters.The first chapter is "introduction",which mainly elaborates the background,research significance and research status of the topic.The second chapter summarizes the concept,characteristics and development status of agricultural programs.The third chapter mainly from the new era,discusses the run-off a well-off society in an all-round way under the background of "agriculture,rural areas and farmers" agricultural program communication service,the new media environment under the pattern of diversity in transmission,new agricultural economy of agriculture shows aesthetic style of the new changes and transformative requirements.The fourth chapter analyzes the challenges faced by the host of agricultural programs in the new era and the changes in the role of the host.At the same time,this paper puts forward some countermeasures from the perspectives of consciousness renewal,role construction and technology improvement of agricultural program hosts in the new era.